Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. It’s no surprise that Instagram is the go-to network for influencers. The concept is simple enough.

Influencer Marketing 106

Influencer Marketing Branding User-Generated Promotion 106

Kuno Creative

SEPTEMBER 15, 2022

And yet, from books and bedding to productivity apps and exercise equipment, strangers on the internet have convinced me to buy a surprising amount of stuff. As much as I try to avoid it, I’m not immune to the power of influencers. The global influencer market was valued at more than $16 billion in 2022, according to Statista.

Influencer Marketing 74

Influencer Marketing Marketing Marketers Marketing Strategy 74

Power Digital Marketing

DECEMBER 9, 2022

Influencer marketing has unequivocally proved it isn’t just a passing trend. . The marketing tactic—a collaboration between a company and an influencer to boost brand awareness and sell a product or service—has skyrocketed in popularity. The basics of influencer marketing. What are influencers?

Influencer Marketing 52

Influencer Marketing Marketing Marketers Promotion 52

Hootsuite

JANUARY 24, 2022

Adjust your marketing strategy to better target them. Mention crawls through Twitter to collect any reference to your brands, products or related topics of your choice, and pulls all the details together into aggregated insights. Fourstarzz Influencer Recommendation Engine. Twitter tools for mentions and monitoring.

Marketing Strategy 145

Marketing Strategy Analytics User-Generated Marketing 145

Hubspot Marketing

APRIL 18, 2022

Better Success with Influencer Marketing. When it comes to influencer marketing , B2B companies are reporting much higher return on investment than B2C companies. In fact, 25% of B2B marketers say it’s the marketing strategy they plan to leverage the most in 2022, compared to only 10% of B2C marketers.

B2C 118

B2C Market Trends Marketing Marketers 118

OnPassive Marketing

SEPTEMBER 18, 2022

Many people are wondering what the future of affiliate marketing will be in 2022. Or will it continue to be lucrative and effective for marketers to market their products? Reading this article will determine the future of the affiliate marketing industry. What Will Affiliate Marketing Look Like in 2022?

Affiliate Marketing 72

Affiliate Marketing New Technology Law Marketing 72

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Those were the good old days.

Marketing Strategy 80

Marketing Strategy Customer Acquisition Marketing Marketers 80

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Customers.ai

MARCH 2, 2022

Influencer marketing is the new word-of-mouth of the digital age and one of the most powerful ways to attract your ideal customer. Did you know that 80% of marketers find that working with an influencer is an effective marketing strategy? In fact, interest in influencer marketing has risen more than 90x!

Influencer Marketing 90

Influencer Marketing eCommerce Price User-Generated 90

Hubspot Marketing

APRIL 19, 2022

In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with brands, and rework direct messaging (DM) interfaces. Top Instagram Marketing Survey Findings. 30% work with influencers (or creators) and 42% plan to start this year.

Market Trends 113

Market Trends Marketing Marketers Affiliate Marketing 113

Martech

JUNE 14, 2023

Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. Mailchimp 2023) 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive ( Mailchimp 2023) 54.5% In your inbox.

Finance 134

Finance Price Influencer Marketing Marketing 134

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. A few years ago, the oldest Gen Zers were still in high school.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Calvyn Lee Blog

JANUARY 28, 2023

As you read through, we hope you’ll be inspired to experiment and create new and interesting content that resonates with your audience, leads to higher conversion rates, and propels your marketing strategy forward. This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? 6 tips for building your TikTok marketing strategy.

Branding 88

Branding Marketing Marketers Influencer Marketing 88

Hubspot Marketing

JULY 22, 2022

To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are some helpful CPL and CAC benchmarks from a recent HubSpot survey of hundreds of marketers. Most Effective Strategies for Lowering CAC. Conducting market research to better understand target audience (51%).

Customer Acquisition 109

Customer Acquisition Direct Mail User-Generated Influencer Marketing 109

Hootsuite

SEPTEMBER 16, 2022

Here, we take a look at the different kinds of social media marketing tools that will help you effectively connect with your social media audience and hit your business goals in 2022. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Benefits of social media listening tools.

Social Media Marketing 134

Social Media Marketing Analytics CRM Marketing 134

Bannerflow

JULY 5, 2022

The year is more than underway, and your business’ marketing strategies will likely be defined for the remainder of the year. In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketing 96

Hubspot Marketing

JULY 22, 2022

To jump to a broader side-by-side look at how all generations handle each stage of product discovery and purchases differently. Social media, YouTube ads, and internet search are the top ways Gen Z discover new products. Social media, internet search, and YouTube ads are also the top ways Millennials discover new products.

Gen Z 132

Gen Z Millennials Retail User-Generated 132

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. And the main idea being shared by most influencers?

Gen Z 127

Gen Z Whitepaper Influencer Marketing User-Generated 127

Hubspot Marketing

APRIL 25, 2022

We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok. In 2022, InVideo reported 50% of top brands do not have a presence on TikTok. Leveraging TikTok Influencer Marketing.

Gen Z 114

Gen Z Influencer Marketing Social Media Marketing Finance 114

Hubspot Marketing

NOVEMBER 29, 2023

However, in 2019 Stanley stopped listing Quenchers on its website to prioritize other products. The Buy Guide founders felt there was a greater opportunity to market the tumblers to women, and worked with Stanley on a wholesale arrangement to begin selling the cups on their own site. These tactics worked.

PR 111

PR Influencer Marketing Branding Marketing Strategy 111

Hubspot Marketing

JANUARY 22, 2024

Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. If you've always wanted to work with influencers — but the price tag seems out of reach — I have some good news. Leverage AI for productivity.

eCommerce 114

eCommerce Marketing Marketers Influencer Marketing 114

Power Digital Marketing

JANUARY 19, 2023

Affiliate marketers are influencers that weave a company’s products and services into authentic conversations that are already happening online. 2 An influencer will make money when a business makes money—and it’s this incentive that keeps them pumped about promoting affiliate links and products.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Econsultancy

JULY 18, 2022

Influencers are more integral to the digital marketing strategies of big brands than ever before. This has been driven by a rise in social media usage since the Covid pandemic and the fact that consumers are increasingly using social channels to discover and buy products.

Market Trends 121

Market Trends Marketing Marketers Digital Marketing 121

Hubspot Marketing

SEPTEMBER 16, 2022

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and "explore different sides of their personalities." In our 2022 survey , we spoke to Gen Z consumers about their social media habits. Pros of Audio Chatrooms.

Gen Z 116

Gen Z Influencer Marketing Entertainment Marketing 116

Hubspot Marketing

DECEMBER 20, 2022

Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. 53% of marketers said they plan on working with micro-influencers in 2023. percent of influencers. followers on Instagram.

Influencer Marketing 120

Influencer Marketing Retail Fashion Global Marketing 120

Hubspot Marketing

DECEMBER 22, 2022

With eight locations across Los Angeles, the stores feature organic, niche products and have a reputation for being rather bougie. Over the past few years, the store has turned its smoothie bar into an unlikely marketing machine for beauty, skincare, and lifestyle brands with reach extending far beyond its Los Angeles shoppers.

Shoppers 101

Shoppers Marketing Marketers Price 101

Spiralytics

APRIL 23, 2023

In a 2022 survey , half of the businesses worldwide have implemented AI in at least one business area. Influencer Marketing Will Continue to Rise Influencer marketing combines traditional and modern marketing strategies. Global influencer marketing was valued at $16.4 billion in 2022.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

DECEMBER 19, 2022

For example, Beyond Meat's collaboration with media personality Kim Kardashian became a viral moment in 2022, but not for the right reasons. After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement.

Gen Z 123

Gen Z Market Trends Millennials Marketing 123

Hubspot Marketing

MARCH 19, 2024

Every time we re-run our Consumer Trends Survey , the number of people who look to social media to find products increases. Those same users also buy products on social media , and 17% of social users bought a product in-app in the past three months. Since consumers love it, marketers do it , and it pays off.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Marketing Strategy 110

Marketing Strategy B2C User-Generated Millennials 110

Hootsuite

FEBRUARY 14, 2023

These influencers have cultivated their audience for years to build their brand on social media from the ground up. In this article, we’ll cover who the top influencers are, how to work with them, and what makes someone a social mega- influencer. What makes someone a top influencer? Type of partnership. Communication.

Entertainment 110

Entertainment Fashion Influencer Marketing Energy 110

Hootsuite

DECEMBER 8, 2022

marketers leveraged influencer marketing in 2022, and this number only continues to grow. In fact, the influencer market is valued at over 16 billion U.S. Why are brands spending their marketing dollars in this way? Because influencer marketing works. Because influencer marketing works.

Gen Z 95

Gen Z Influencer Marketing User-Generated Promotion 95

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right.

Customer Marketing 116

Customer Marketing Branding Customer User-Generated 116

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work.

Video Marketing 102

Video Marketing Transform User-Generated Marketing 102