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The Best Video Marketing Channels to Grow Your Brand in 2022

Hubspot Marketing

But it's not just an entertainment hub — it's a powerful marketing tool. According to a HubSpot Blogs report of 500+ video marketers, almost half ( 48% ) of marketers plan to increase their investment in YouTube this year. While many marketers find success on YouTube for different reasons, its large user base ( 2.6

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31 Influencer Marketing Stats to Know in 2023

Hubspot Marketing

Influencer Marketing on Facebook. Influencer Marketing Budgets. What is influencer marketing? With influencer marketing , brands employ online influencers to promote their products or services. 31 Influencer Marketing Stats to Know in 2023. The Influencer Marketing Landscape. Micro Influencer Stats.

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80+ Instagram Stats You Need to Know in 2023

Hubspot Marketing

22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Instagram saw a 48% increase in ad reach from January 2020 to January 2022. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Source ) 3. Source ) 4.

Gen Z 145
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50 Ecommerce Statistics To Know in 2024 [New Data]

Hubspot Marketing

Ecommerce is businesses selling products online, and people buying those products online. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. trillion USD market cap. trillion USD market cap. trillion USD market cap.

eCommerce 102
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The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers

Hubspot Marketing

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. But what’s more important is that consumers are discovering new products on social media more than anywhere else. Social media could be the future of e-commerce.

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The HubSpot Blog’s 2022 Content & Media Planning Report [Data]

Hubspot Marketing

And, if anything, 2020 and 2021 taught marketing teams how important content planning and re-planning is. Media and Content Planning Strategies. The Most Effective Media Planning Strategies. Ultimately, all of the above strategies are highly effective and will see significantly increased use and investment in 2022.

Gen Z 113