2022 Millennials Video Marketing 
Hubspot Marketing
AUGUST 8, 2022
Video marketing isn't "quick." On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Best Channels for Long-Form Video. Instagram Video. Best Channels for Short-Form Video.
Hubspot Marketing
JUNE 22, 2022
Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. billion by the end of 2022 — keeping YouTube on its toes. As a result, 52% of marketers who use TikTok plan to increase their investment in 2022. Short-form video is the most popular and effective social media format in 2022.
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Hubspot Marketing
SEPTEMBER 19, 2022
Read on to discover which platforms are most popular with consumers in 2022. Social Media Channels Gaining Steam in 2022. A high concentration of its audience belongs to Millennials, Gen X-ers, and Baby Boomers. YouTube is popular with Gen Z, Millennial, and Gen X audiences, almost in equal measure.
Hubspot Marketing
JUNE 29, 2022
If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. But even more shockingly, as the world opened up and employment rates rose, consumers watched even more video content. And where should I promote my videos?
Hubspot Marketing
MARCH 20, 2023
its easier to order snack wraps than it is to get these tickets — McDonald's (@McDonalds) November 17, 2022 Another valuable opportunity is to create funny video content, which is actually the most likely to go viral. Gen Z’s top preference for learning is short-form video, story posts, or from an influencer they follow.
Sprout Social
FEBRUARY 21, 2022
Video has exploded in popularity on social media. With the platform doubling down on video content in 2022, it goes without saying that video should be part of your Instagram content strategy. But behind every 15-second video is hours of unseen work. — Sprout Social (@SproutSocial) February 7, 2022.
Search Engine Land
OCTOBER 3, 2023
So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.
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