Hubspot Marketing

JANUARY 16, 2023

As a result, it's become a leading marketing strategy in 2023. With influencer marketing , brands employ online influencers to promote their products or services. This makes influencers the middleman between brands and their audience. 31 Influencer Marketing Stats to Know in 2023. Let's dive in. Table of Contents.

Influencer Marketing 141

Influencer Marketing Gen Z Millennials Price 141

Hubspot Marketing

DECEMBER 19, 2022

Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. This number drops to 38% for Millennials. Unsurprisingly, the same study found that influencers are more trusted as brand spokespeople. Nowadays, influencers, brands, and everyday users are pivoting towards a more unedited, imperfect look.

Gen Z 132

Gen Z Market Trends Millennials Marketing 132

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. They aren’t loyal to brands.

Influencer Marketing 93

Influencer Marketing Market Trends Gen Z Fashion 93

Hubspot Marketing

JANUARY 16, 2023

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. 8 Data-Backed Recommendations for Social Media Marketers in 2023. COMING FEBRUARY 6] The State of Social Media in 2023: Click Here to Set a Google Calendar Reminder.

Social Media Marketing 125

Social Media Marketing Gen Z Millennials Influencer Marketing 125

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. ” Brands looking to get hold of the younger generation must pay attention to Snapchat. But is Snapchat the right platform for your brand? As of 2023, 54.4%

Gen Z 72

Gen Z Millennials User-Generated Advertising 72

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. 22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Source ) 2.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Set Up

APRIL 16, 2024

According to the Set up Marketing Relationship Survey , Clients leaned more heavily into content creation and video in 2023 than previous years by 15%. Why is video so appealing to brands? Brands are able to showcase their personality in a way static ads and content can’t get across. What does this survey data mean for brands?

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Hubspot Marketing

MARCH 20, 2023

According to our Consumer Trends Survey, the most interesting and memorable content brands can share is funny content, relatable content, and content that reflects brand values. Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Search Engine Land

FEBRUARY 9, 2024

So, while we argue semantics within the SEO community, brands that are not considering TikTok as part of their search strategy risk losing visibility and engagement opportunities. Survey: 51% of Gen Z women prefer TikTok, not Google, for search Get the daily newsletter search marketers rely on. Dig deeper.

Gen Z 131

Gen Z Transform Millennials SEO 131

Backlinko

JUNE 4, 2024

trillion 2023 $5.82 trillion in 2023, up from $1.03 trillion in 2023, up from $1.03 trillion 2023 $1.1 of internet users worldwide aged 16 to 64 make an online purchase each week ( DataReportal ) On average, annual spending per online shopper worldwide reached $1,109 in 2023. trillion 2022 $5.29 trillion 2024 $6.33

eCommerce 86

eCommerce Gen Z Shipping Retail 86

Hubspot Marketing

OCTOBER 13, 2023

Gen Z, Millennials, and Gen X all prefer social media for product discovery, and 87% of sellers say social selling has been effective for their business in 2023. Ultimately, social commerce is an excellent opportunity to increase brand awareness and sales- a win-win. Shoppable ads.

Gen Z 130

Gen Z Shipping Millennials Product 130

Hubspot Marketing

DECEMBER 26, 2023

The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals.

Gen Z 110

Gen Z Direct Mail User-Generated Millennials 110

Hubspot Marketing

AUGUST 7, 2023

Leading them are Gen Z and Millennials, as 29% of the combined group prefer to search for information on social platforms over actual search engines. But that’s not all – generative AI's also coming to search result pages, throwing another wrench in the way we’ve nearly always searched online.

Gen Z 93

Gen Z Millennials SEO Marketing 93

illumin

OCTOBER 11, 2023

2 most important factor for US brand-side marketers when selecting an agency.” Price is the only factor above creativity, making it crucial for agencies and brands wanting to get ahead. Gen Z, in particular, uses multiple screens simultaneously, with nine in ten internet users from 18 to 24 in the USA browsing online while watching TV.

Retail 96

Retail Gen Z Market Trends Millennials 96

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?!

Gen Z 67

Gen Z Marketing Strategy Millennials Marketing 67

Search Engine Land

OCTOBER 3, 2023

Up to 60% of audiences agree that they are open to watching content from creators that use AI to generate their content, according to the YouTube Culture and Trends Report 2023. But if the same creators use AI to generate a mashup of two blockbuster films that are polar opposites, then their content gets less than 400,000 views.

Gen Z 135

Gen Z Millennials Marketing Marketers 135

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. Mid to large-scale companies will start to adopt podcasting as an effective way to grow their brand, leaving less room for startups and small companies.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hubspot Marketing

MAY 8, 2023

To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs. Traditional examples of earned media include getting your brand spotlighted by a news publication or rated by a review site.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Hubspot Marketing

DECEMBER 11, 2023

Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. Advantages of X Wondering how X can benefit your brand?

Gen Z 111

Gen Z Branding Advertising Advertisers 111

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 104

Branding Fashion Gen Z Entertainment 104

Hubspot Marketing

JULY 25, 2022

Influencer marketing has proven an incredibly effective strategy for brands over the past few years — in fact, as of 2021, almost 60% of marketers said influencer marketing was the most effective marketing trend , ahead of SEO, experiential marketing, and short-form video content. The Top Shopping Trends of 2022.

Gen Z 130

Gen Z Millennials Retail Price 130

Hubspot Marketing

SEPTEMBER 12, 2023

In 2023, Google’s no longer the only search engine. And while traditional search engines aren’t going anywhere, it’s important for your brand to take note of the new ways consumers are looking for information and how to optimize your content to adapt. Establish Brand Awareness Your brand’s online presence matters.

Gen Z 132

Gen Z Product User-Generated Millennials 132

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 107

eCommerce Gen Z B2C Shoppers 107

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The branded hashtag challenge #AySauce encouraged users to show off their outfits in the United States and the United Kingdom. 5 top TikTok marketing agencies (with case studies).

Gen Z 109

Gen Z Transform Retail Entertainment 109

Search Engine Land

JULY 5, 2023

This is the latest evidence that Amazon is a platform that retail brands must pay attention to. But ultimately it comes down to whether TikTok is an effective platform for your brand. While TikTok intends to build a $20 billion ecommerce business , the U.S. won’t be a big factor yet – and may never be. Amazon and Google reign.

eCommerce 103

eCommerce Gen Z Shoppers Millennials 103

Hubspot Marketing

JANUARY 31, 2023

Let's take a closer look at where Instagram could be headed in 2023 and beyond. Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ).

Gen Z 133

Gen Z Millennials User-Generated Shipping 133

TechWyse

MARCH 28, 2023

In their blog, Social Book talks about the significance of International Women’s Day and shares an eye-opening point: women are the main customer group of many brands. More than 80% of women say they will continue to follow their favourite brands. Marketing Content to Gen Z?

Gen Z 52

Gen Z Finance User-Generated Advertising 52

SmartBrief - Marketing

JANUARY 21, 2024

Our focus on making everything we produce bigger, faster and more profitable has led us to prioritize material gain and brand or corporate status over our objectives as a society. Let’s examine four ways that brands can echo the approach of Nike and others to embrace purposeful profits. What if we start doubting how we do things?

Product 89

Product Branding Gen Z Health 89

Hubspot Marketing

OCTOBER 11, 2023

It’s one of the earliest blogging platforms and is still operational in 2023. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. Users could create profiles, make friends, and send messages.

Gen Z 135

Gen Z User-Generated Transform Social Media Marketing 135

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 96

Gen Z Millennials Transform User-Generated 96

Hubspot Marketing

JANUARY 10, 2023

Compared to Millennials, older Gen Z’s spend 40% less money on alcohol and are less likely to consume alcohol regularly. A survey by Numerator found Gen Z’s alcohol consumption and purchasing habits are influenced by concerns about how it affects their mood, behavior, and social media presence. Marketing Snippets.

Gen Z 110

Gen Z Millennials User-Generated Influencer Marketing 110

Martech

SEPTEMBER 13, 2023

Just over one-third of consumers have reported cutting back their discretionary spending so far this year, which could result in retailers’ performance suffering in many categories leading up to the holiday season,” Gartner’s 2023 Holiday Marketing Guide for Retail says.

Gen Z 121

Gen Z Shoppers Retail Price 121

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023. Mutually beneficial deals are great for creators but also provide excellent opportunities for brands. "By

Gen Z 93

Gen Z Millennials Inbound Marketing Entertainment 93

Martech

FEBRUARY 22, 2023

53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. TikTok has tapped into this trend, allowing marketers and brands to tell their stories and capture consumer attention. are under 30, accounting for the Gen Z audience and younger millennials.

Gen Z 120

Gen Z Millennials User-Generated Marketing 120

Lynton Web

JANUARY 29, 2024

Marketing Trend 1: The Rise of Artificial Intelligence (AI) 2023 was a big year for AI, and 2024 will follow suit at an even bigger scale. 1 product discovery channel for Gen Z and Millennials (31% of customers use social to find answers to questions), it’s no wonder marketers are increasing their spend here this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

illumin

OCTOBER 2, 2023

Social ad spending in 2023 is estimated to be about $83.72 This massive marketplace can be hard to dive into, especially as it continues to become crowded with competing brands. They can count on an audience of engaged followers as it is made up of users who choose to follow their brand and want to see content directly from them.

Gen Z 97

Gen Z Millennials Social Media Marketing Communications 97

Hubspot Marketing

SEPTEMBER 11, 2023

To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI. As a consumer, I love how effortless shopping can now be.

Gen Z 124

Gen Z Inbound Marketing User-Generated Entertainment 124