Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Gen Z 112

Gen Z Branding Millennials Transform 112

Hubspot Marketing

JANUARY 16, 2023

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. 8 Data-Backed Recommendations for Social Media Marketers in 2023. COMING FEBRUARY 6] The State of Social Media in 2023: Click Here to Set a Google Calendar Reminder.

Social Media Marketing 113

Social Media Marketing Gen Z Millennials Influencer Marketing 113

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Short-form video has the highest ROI of any of the marketing trends, and 90% of marketers already using it planned to maintain or increase their investment in 2023.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Hubspot Marketing

DECEMBER 19, 2022

This number drops to 38% for Millennials. Unsurprisingly, the same study found that influencers are more trusted as brand spokespeople. Brands seem to be catching on: more than 56% of marketers who invest in influencer marketing work with micro-influencers. Brands are starting to take notice of this shift, including Glossier.

Gen Z 120

Gen Z Market Trends Millennials Marketing 120

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 108

Branding Fashion Gen Z Entertainment 108

Hubspot Marketing

OCTOBER 30, 2022

And, it's up to brands to keep up. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. From pandemics to political turmoil – and now a looming recession – the last few years have been a roller coaster for brands and consumers alike. Chances are 2023 will continue to see shifts around this.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. In the U.S.,

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. They aren’t loyal to brands.

Influencer Marketing 75

Influencer Marketing Market Trends Gen Z Fashion 75

Hubspot Marketing

OCTOBER 13, 2023

Gen Z, Millennials, and Gen X all prefer social media for product discovery, and 87% of sellers say social selling has been effective for their business in 2023. Ultimately, social commerce is an excellent opportunity to increase brand awareness and sales- a win-win. Shoppable ads.

Gen Z 116

Gen Z Shipping Millennials Product 116

SmartBrief - Marketing

JANUARY 21, 2024

Our focus on making everything we produce bigger, faster and more profitable has led us to prioritize material gain and brand or corporate status over our objectives as a society. Let’s examine four ways that brands can echo the approach of Nike and others to embrace purposeful profits. What if we start doubting how we do things?

Product 85

Product Branding Gen Z Health 85

Sachs Marketing Group

JANUARY 1, 2023

In the field of search engine optimization (SEO), 2023 may shape up to become an exciting year – and it may be your chance to not just match the competition, but pull ahead, and declare your business as the definitive leader of the pack. Work with us this year to make the most out of your 2023. . Users Want Privacy.

SEO 109

SEO User-Generated Millennials Advertising 109

Rock Content

APRIL 11, 2023

including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). As you can imagine, the survey revealed some great insights to be considered while planning the marketing strategy for 2023, and we can’t wait to share the main ones here in this article. What are the biggest consumer behavior changes? See you there!

Gen Z 81

Gen Z Marketing Strategy Millennials User-Generated 81

Hubspot Marketing

DECEMBER 11, 2023

Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? X users trend toward white male Millennials without a college degree. Advantages of X Wondering how X can benefit your brand? X vs. Threads: What’s the difference? What is Threads?

Gen Z 97

Gen Z Branding Advertising Advertisers 97

Hubspot Marketing

MARCH 20, 2023

According to our Consumer Trends Survey, the most interesting and memorable content brands can share is funny content, relatable content, and content that reflects brand values. Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Set Up

APRIL 16, 2024

According to the Set up Marketing Relationship Survey , Clients leaned more heavily into content creation and video in 2023 than previous years by 15%. Why is video so appealing to brands? Brands are able to showcase their personality in a way static ads and content can’t get across. What does this survey data mean for brands?

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Hootsuite

JUNE 15, 2023

Experts say 2023 will continue to be a job seekers’ market with 90% of hiring managers currently struggling to fill open positions. Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media , including almost half (48%) of Gen Zers and Millennials. canadaswonderland Now hiring for the 2023 season!

Social Media Marketing 94

Social Media Marketing Fashion Health Millennials 94

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. The brand wanted to use TikTok to drive traffic to their website and increase their reach to a more engaged audience.

Gen Z 112

Gen Z Transform Retail Entertainment 112

Hubspot Marketing

JANUARY 31, 2024

A TikTok trend that’s helping brands tap a $465 million global market. In 2023, global caviar sales were estimated at around $465 million , according to the market research firm Fact.MR. And it's definitely not being ignored by restaurants, luxury brands, and even… Pringles? Case in point: The Gen Z caviar bump. million posts.

Gen Z 99

Gen Z Millennials Food Global Marketing 99

Spiralytics

APRIL 23, 2023

billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023. Top Digital Marketing Trends in 2023 1. However, with 5.16

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 86

Gen Z Millennials Transform User-Generated 86

Hubspot Marketing

MARCH 8, 2024

Statista , 2023) The global conversion rate of online shoppers is 1.9%. Statista , 2023) High-performing retail businesses are more likely to invest a given amount of their sales in digital and ecommerce. McKinsey , 2023)The average cart abandonment rate is 70.19%. trillion USD in 2023. trillion USD in 2023.

eCommerce 93

eCommerce Gen Z B2C Shoppers 93

Hubspot Marketing

JANUARY 31, 2023

Let's take a closer look at where Instagram could be headed in 2023 and beyond. Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ).

Gen Z 119

Gen Z Millennials User-Generated Shipping 119

Hootsuite

MAY 17, 2023

Especially millennials, who spend about 14 hours a week looking at house listings on social media. Being in front of the camera may feel awkward at first but showing up casually and authentically is important for building your brand, and it’s what people want to see more of. Then, consider mobile behavior.

Real Estate 103

Real Estate Millennials Analytics Advertising 103

Martech

FEBRUARY 22, 2023

53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. TikTok has tapped into this trend, allowing marketers and brands to tell their stories and capture consumer attention. are under 30, accounting for the Gen Z audience and younger millennials.

Gen Z 118

Gen Z Millennials User-Generated Marketing 118

Hubspot Marketing

JULY 25, 2022

Influencer marketing has proven an incredibly effective strategy for brands over the past few years — in fact, as of 2021, almost 60% of marketers said influencer marketing was the most effective marketing trend , ahead of SEO, experiential marketing, and short-form video content. The Top Shopping Trends of 2022.

Gen Z 117

Gen Z Millennials Retail Price 117

illumin

OCTOBER 11, 2023

2 most important factor for US brand-side marketers when selecting an agency.” Price is the only factor above creativity, making it crucial for agencies and brands wanting to get ahead. A good example of this is Amazon ads, including sponsored products, sponsored brands, and display ads.

Retail 104

Retail Gen Z Market Trends Millennials 104

Search Engine Land

MAY 16, 2023

Retail or brands websites: 14% Reviews websites: 2% Social media: 2% But. Overall, 77% of respondents said they specifically seek out websites with reviews – and this number was even higher for Gen Z (87%) and millennials (81%). consumers in March 2023. By the numbers. About the survey. PowerReviews surveyed 8,153 U.S.

Gen Z 92

Gen Z Product Millennials Shoppers 92

Girl Power Marketing

FEBRUARY 1, 2023

Today, content marketing is one of the best ways to help your brand gain consumer interest by telling your story rather than letting it be told by someone else. Storytelling is a powerful tool for building brand loyalty. When creating content for your brand, look to add value to your buyers and prospects.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Hubspot Marketing

AUGUST 7, 2023

Leading them are Gen Z and Millennials, as 29% of the combined group prefer to search for information on social platforms over actual search engines. If your brand relies on search traffic, big consumer shifts are coming that you should keep in mind. Millennials (62%) and Gen X (66%) aren’t far behind.

Gen Z 92

Gen Z Millennials SEO Marketing 92

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. 91% of businesses use video as a marketing tool in 2023 Image Source: Wyzowl This comes as no surprise, since there are 244.4 Millennials are 1.9x Video Marketing Channels 15.

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

Martech

SEPTEMBER 13, 2023

Just over one-third of consumers have reported cutting back their discretionary spending so far this year, which could result in retailers’ performance suffering in many categories leading up to the holiday season,” Gartner’s 2023 Holiday Marketing Guide for Retail says. Get MarTech! In your inbox. Business email address Subscribe Processing.

Gen Z 119

Gen Z Shoppers Retail Price 119

Exposure Ninja

FEBRUARY 6, 2023

Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! After all, there’s a lot of financial uncertainty ahead of the economic forecast for 2023. For example, “ By December 2023, my email conversions will have improved by 10%. Happy new… marketing strategy?

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. Mid to large-scale companies will start to adopt podcasting as an effective way to grow their brand, leaving less room for startups and small companies.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hubspot Marketing

MAY 8, 2023

To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs. Traditional examples of earned media include getting your brand spotlighted by a news publication or rated by a review site.

Gen Z 123

Gen Z Millennials Marketing Marketers 123

Search Engine Land

JULY 5, 2023

This is the latest evidence that Amazon is a platform that retail brands must pay attention to. But ultimately it comes down to whether TikTok is an effective platform for your brand. While TikTok intends to build a $20 billion ecommerce business , the U.S. won’t be a big factor yet – and may never be. Amazon and Google reign.

eCommerce 96

eCommerce Gen Z Shoppers Millennials 96

Hootsuite

MAY 30, 2023

Source: Main deterrents to hiring an attorney according to legal consumers in the United States and Canada in 2021, Statista Of course, part of using social media for brand awareness is the ongoing upkeep of posting content, replying to comments, and knowing the latest social media trends. Hello, is it social media you’re looking for?

Law 80

Law Social Media Marketing Entertainment Gen Z 80

Search Engine Land

FEBRUARY 9, 2024

So, while we argue semantics within the SEO community, brands that are not considering TikTok as part of their search strategy risk losing visibility and engagement opportunities. However, this won’t make a difference for our brands. But here’s the thing – users don’t care about definitions or technicalities.

Gen Z 122

Gen Z Transform Millennials SEO 122