2023 Customer Marketing Marketing Strategy 
Martech
OCTOBER 25, 2024
For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Your customer data is full of clues to help you understand which customers fit into each of these buckets.
Sprout Social
SEPTEMBER 14, 2023
This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Investing in your current audience leads to building trust with them, as well as prospective customers. What is customer marketing?
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GrowPowerful
FEBRUARY 7, 2023
There is a lot going on in the world right now as we dive deeper into 2023: Inflation, Recession, Layoffs - all a part of the narrative in this new, new, new economy. But another common theme we dive into is how CEOs can think about marketing to set themselves and their companies up for success. What is an Effective Marketing Strategy?
Sprout Social
SEPTEMBER 18, 2023
This is important considering skill gap is a major issue in many marketing teams. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. Compare your team’s existing skills with the skills required to execute your marketing strategies effectively.
Sprout Social
FEBRUARY 20, 2025
Over the last few years at Sprout Social, we transformed a handful of ad hoc influencer activations into a robust influencer marketing program that sits at the center of our marketing strategy. It requires every team to be all in, all together, supporting influencer marketing as part of each teams core strategy.
Hubspot Marketing
OCTOBER 16, 2023
Post-launch, Threads quickly gained traction as one of the fastest-growing social platforms for 2023. While the initial buzz may have faded, Threads still remains an untapped goldmine for marketers looking to elevate their social media strategy. Among the frontrunners is Threads, Instagram's newly-developed social media hub.
Base.ai
MAY 8, 2023
The financial crisis, coupled with the fact that B2B marketing has been long overdue for a revamp for some time now, has led to mass layoffs and budget cuts across our industry. But for customer-led marketing leaders and customer marketers there is an opportunity here. Reach out and we’ll give you a ticket.
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