Sprout Social

MAY 7, 2025

In 2023, Ofcom found that approximately two-thirds (65%) of UK adults use WhatsApp as their main online communication service. The app is used by people of all ages, but Gen Z have notable expectations from WhatsApp and businesses. Adidas is one of the pioneers of WhatsApp marketing, designing campaigns as far back as 2015.

Gen Z 71

Gen Z Marketers Marketing Logistics 71

TechWyse

MARCH 8, 2023

Are you looking to increase your revenue and market reach or reduce drop-offs in your sales funnel? You need to change how you generate leads. Lead generation is a form of direct marketing that attracts prospective customers and nurtures them to conversion.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Businesses Grow

JANUARY 19, 2023

Read about our conversation below, or click to listen to this episode: Click to hear Episode 264 This conversation is sponsored by The Creator Economy Expo (CEX) CEX May 1-3, 2023 is the must-attend experience for content creators interested in building and growing their content-first businesses without relying on social platforms.

Gen Z 74

Gen Z Health Marketers Marketing 74

Set Up

APRIL 16, 2024

Based on our conversations with both sides and our surveys, we have a finger on the pulse of the needs and trends within the marketing industry. According to the Set up Marketing Relationship Survey , Clients leaned more heavily into content creation and video in 2023 than previous years by 15%. are under 40 ( Statista ).

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertisers 52

Advertisers Advertising Retail Shoppers 52