Spiralytics

JANUARY 31, 2023

While listening to a podcast is familiar, its popularity among streaming services and traditional radio has transformed the platform into a valuable marketing tool for enterprises worldwide. In addition, millennials comprise most listeners of the two youngest generations, with one-third consuming podcasts regularly.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. billion in the U.S.,

User-Generated 124

User-Generated Retail Non-Profit Advertising 124

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 85

Gen Z Millennials Transform User-Generated 85

Litmus

FEBRUARY 8, 2024

Marketing budgets In January 2023, many experts shared dire warnings about the economy. Email ROI generates $36 for every $1 spent. The 2023 average email deliverability rate was over 85% , with Google (95%), Microsoft (91%), and Yahoo (81%) topping the list. It was clearly headed for a recession. remains recession-free.

Marketing Strategy 83

Marketing Strategy Gen Z Transform Email Marketing 83

SocialPilot

FEBRUARY 6, 2024

billion USD in 2023. billion USD as of December 2023. billion USD in 2023, which was a higher figure than the projected $30.81 This platform’s popularity exploded overnight and has specific demographics and reach – we are talking about its chokehold on Gen Z users. billion USD in 2023 to roughly $6.17

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. ” As humans, we tend to say (and believe) this statement about every year.

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. ” As humans, we tend to say (and believe) this statement about every year.

Gen Z 111

Gen Z Entertainment Transform User-Generated 111

Search Engine Land

MAY 30, 2023

B2B CMOs may not want to tell the rest of the C-suite that their digital marketing strategy is to “suck less every day,” and re-brand this approach by calling it the “flywheel marketing” or “digital transformation” strategy. And we’re the number one sports destination for Gen Z fans.” billion views.”

Digital Marketing 114

Digital Marketing Marketing Strategy Gen Z Food 114

SmartBrief - Marketing

AUGUST 24, 2023

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. Simply put, according to a 2023 Association of National Advertisers study, 82% of CMOs find a lack of standardization across retail media platforms “a challenge” or a “big challenge.”

Retail 52

Retail Transform Shoppers Gen Z 52

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Sprout Social

OCTOBER 28, 2021

of all US social buyers by 2023. YouTube is also exploring social commerce features, including buttons to transform videos into shoppable content. For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers. Sales are completed either in-app or on the brand’s website.

Gen Z 114

Gen Z Transform eCommerce User-Generated 114

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. As of 2023, 91% of businesses report using video as part of their marketing strategy, according to Wyzowl. YouTube is all about clickbait, pop culture and music videos.

Branding 100

Branding Gen Z Transform Education 100

Hootsuite

APRIL 3, 2023

16 engagement post ideas for 2023 Facebook isn’t dead. Whether it’s a personal anecdote about building your business or a customer testimonial about their transformation, vulnerable storytelling can bring in massive engagement. A recent study found Gen Z engages most with sale or promotional content, and trustworthy-seeming brands.

Gen Z 111

Gen Z User-Generated Transform Education 111

Econsultancy

DECEMBER 3, 2021

Data from eShopWorld  shows one quarter of shoppers (surveyed across 11 countries) purchased apparel from websites outside of their home market in 2020, rising to 31% among younger consumers in the Gen Z and Millennial age brackets. This marks apparel as the most sought-after ecommerce product, cross-border.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Martech

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. To assess the industry condition, we can rely on reports like The Forrester Wave: Loyalty Technology Solutions, Q1 2023 – an overview of the most significant loyalty software vendors on the market. Are you ready to explore further?

Gen Z 99

Gen Z Customer loyalty Transform Shoppers 99

Rock Content

FEBRUARY 26, 2024

The Evolution of Stanley Cups: From Utility to Iconic Lifestyle Accessories Stanley cups, born in 1913 as humble companions for outdoor activities, have undergone a dramatic transformation. When Gen Z icon Olivia Rodrigo confesses her love for the Stanley cup, you know you’re onto something. The lesson?

Gen Z 105

Gen Z User-Generated Transform Fashion 105

Buffer Marketing

SEPTEMBER 6, 2023

In this article, I’ll dig into exactly how to source the best audio clips for your TikToks while they’re still popular, plus give you some examples of TikTok sounds with staying power: a selection of the best clips of 2023. According to The New York Times , it’s Gen Z’s search engine of choice.

Gen Z 104

Gen Z Energy Transform Law 104

Search Engine Land

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. To assess the industry condition, we can rely on reports like The Forrester Wave: Loyalty Technology Solutions, Q1 2023 – an overview of the most significant loyalty software vendors on the market. Are you ready to explore further?

Gen Z 70

Gen Z Customer loyalty Transform Shoppers 70

Buffer Marketing

SEPTEMBER 6, 2023

In this article, I’ll dig into exactly how to source the best audio clips for your TikToks while they’re still popular, plus give you some examples of TikTok sounds with staying power: a selection of the best clips of 2023. According to The New York Times , it’s Gen Z’s search engine of choice.

Gen Z 52

Gen Z Energy Transform Law 52

Neil Patel

MARCH 14, 2023

Tips On Social Media Content Creation In 2023<H2> First and foremost, you need a strong strategy to do well with your social media accounts. Here are some of the hottest social media design trends in 2023… Mixed dimensions. In 2023, combining 2D images with 3D images is in! The more, the merrier.

Gen Z 88

Gen Z Copywriting Analytics User-Generated 88

Buffer Marketing

OCTOBER 9, 2023

Content Monetization & AI Effect YouTube expands access to content monetization and adds a generative AI effect called Bloom in YouTube Shorts, transforming people into vibrant topiary structures. ByteDance Financial Performance ByteDance, TikTok's parent company, reports Q1 2023 profit of $6.8

Gen Z 84

Gen Z User-Generated Transform Education 84

Hootsuite

JANUARY 23, 2024

There are dozens of websites and apps out there that can help you generate your own meme in just a few seconds. And memes are popular : memes are the second most common type of content for Millennial and Gen Z users to share. Maybe these 2023 all-star memes will turn out to offer lifelong laughs? We believe in you!

Gen Z 89

Gen Z Fashion Transform Millennials 89

Econsultancy

DECEMBER 13, 2021

in 2022 and 2023 respectively. Travel ad spend set to grow at six times of overall ad market by 2023. If this lofty expectation is reached, it could mean that the travel advertising sector could grow at six times the rate of the overall ad market between 2021 and 2023. The Digital Transformation Monthly.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. The latest fitness trends of 2023 Life on social media vs. real life: How to keep yourself sane Water scarcity and conservation Renewable and sustainable energy sources: Are we ready? Step 3: Be novel. But there’s more.

Neuromarketing 88

Neuromarketing Gen Z Energy Transform 88