SmartBrief - Marketing

JULY 20, 2023

In 2023, we’ve seen inflation, a looming recession, layoffs and budget cutbacks. That’s why it’s important to invest some time and energy into doing a marketing checkup. For example, we created a whitepaper called The Media Consumption Habits of the C-Suite. But it’s worth it. Last year, we updated it.

Whitepaper 52

Whitepaper Marketing Marketers Energy 52

Search Engine Land

MAY 13, 2024

So, how do you reach your target audience and achieve content marketing success? Many successful B2B marketers even go beyond organic social and invest in paid social to promote their content. Up to 49% of successful content marketers used paid social media to promote content, per a 2023 Semrush survey. The bottom line?

Whitepaper 109

Whitepaper Thought Leadership User-Generated Key Performance Indicator 109

Buffer Marketing

DECEMBER 5, 2023

  5 ways to repurpose long-form written content Long-form written content includes blog content, ebooks, research reports, whitepapers, and case studies. The company Influencer Marketing Hub does this regularly. They have a “State of Influencer Marketing” Report released every year.

eBook 131

eBook Influencer Marketing Whitepaper Promotion 131

TechWyse

MARCH 8, 2023

In this article, we will discuss nine effective ways to generate more leads in 2023 to ensure you meet your business objectives. Once you get a prospect’s contact, you can start marketing to them individually, develop a relationship with them, and guide their buyer journey to conversion.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Hubspot Marketing

MAY 26, 2023

Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. Utilize industry influencers for their thought leadership and reach. Whether you decide to do co-marketing or not, you can't deny the power of influencer marketing.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Search Engine Land

MARCH 23, 2023

Though marketing attribution may seem like a difficult task, in a world where ROI is king, accurate marketing attribution needs to be at the forefront of every marketer’s mind to maximize the efficiency of their activity in 2023.

Digital Marketing 86

Digital Marketing Marketing Marketers Advertisers 86

Welcome Software

MARCH 11, 2022

This includes everything from PPC to paid influencers marketing to native ad placement. An established B2B company, for example, is likely to find success sharing content like case studies and long-form blog posts on owned and shared media, whereas a small B2C startup will probably have more success using paid influencer marketing.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Buffer Marketing

DECEMBER 5, 2023

  5 ways to repurpose long-form written content Long-form written content includes blog content, ebooks, research reports, whitepapers, and case studies. The company Influencer Marketing Hub does this regularly. They have a “State of Influencer Marketing” Report released every year.

eBook 52

eBook Influencer Marketing Whitepaper Promotion 52

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. And the main idea being shared by most influencers?

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Martech

FEBRUARY 19, 2025

Furthermore, TikTok provides various advertising options, including targeted ads and influencer collaborations, making it easier to reach specific B2B audiences. As blog posts and white papers can deliver B2B thought leadership, so can TikTok. According to the data, 15% of product discoveries begin on TikTok.

Gen Z 124

Gen Z Law B2C Entertainment 124