Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 100

Influencer Marketing User-Generated Key Performance Indicator Analytics 100

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing.

Influencer Marketing 119

Influencer Marketing Branding B2C Marketing 119

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 107

Influencer Marketing Transform Marketing Marketers 107

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

Influencer Marketing 107

Influencer Marketing Customer Journey Health Marketing 107

Jeff Bullas

FEBRUARY 15, 2023

Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. The place of Influencer marketing on Instagram Instagram has also become a key player in the world of influencer marketing. So is going after free Instagram followers worth it?

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Influencer Marketing 90

Influencer Marketing Transform Marketing Marketers 90

Traackr

JANUARY 6, 2023

Here are 5 resolutions to make your influencer marketing strategy even better in 2023.

Influencer Marketing 72

Influencer Marketing Marketing Strategy Marketing Marketers 72

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 143

Social Media Marketing Gen Z Global Marketing Millennials 143

Girl Power Marketing

AUGUST 24, 2023

With autumn just around the corner, we’re preparing to say goodbye to 2023 and usher in a new year filled with fresh marketing ideas and strategies. One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. In 2023 alone, firms are expected to spend up to $4.5

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Econsultancy

JANUARY 25, 2023

What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? For some more channel-specific predictions, see our previous expert roundups on ecommerce, personalisation, retail media, influencer marketing, SEO, and social ads.

Market Trends 138

Market Trends eCommerce Retail Influencer Marketing 138

Jeff Bullas

FEBRUARY 21, 2023

Influencer marketing Influencer marketing is another great way for promoting your blog content. Find influencers in your niche with a large following and see if they’ll share your content with their fans. There are several ways that influencer marketing can help promote your blog.

Promotion 252

Promotion Analytics SEO Influencer Marketing 252

Hubspot Marketing

FEBRUARY 16, 2023

The incident, referred to as MascaraGate, went viral and left users wondering if they could trust the opinions of influencers who benefit financially from recommending products. So does that mean influencer marketing is no longer effective? Not exactly. Meta announced its sunsetting live shopping on Instagram.

Influencer Marketing 118

Influencer Marketing Social Media Marketing Marketing Marketers 118

Hubspot Marketing

OCTOBER 27, 2023

Whether you're looking for information to boost your social media shop or shape your online strategy, read on to discover social commerce stats that will help you understand the current market and learn best practices for attracting buyers and growing your business. HubSpot , 2023) With 63.5 HubSpot , 2023) With 63.5

Gen Z 114

Gen Z Millennials eCommerce Social Media Marketing 114

Jeff Bullas

FEBRUARY 27, 2023

Automate your Instagram growth Growing your following on Instagram doesn’t have to be difficult, especially in 2023. The founders of Original Grain, an innovative watch brand with a new technique, knew that Instagram could be an important part of their marketing plan. Be authentic and relatable 2023 is all about authenticity.

User-Generated 224

User-Generated Analytics Social Media Marketing Branding 224

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Will you increase your marketing budget?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Econsultancy

JANUARY 30, 2023

But what digital marketing trends will shape pharma in 2023? From ad-supported media to influencer marketing, here’s a look at what’s on the horizon for healthcare marketers.

Digital Trends 141

Digital Trends Pharmaceutical Transform Influencer Marketing 141

Hubspot Marketing

FEBRUARY 27, 2023

22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S. Source ) 3.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. The post Top 3 priorities for your 2023 B2B marketing strategy appeared first on MarTech. Get MarTech!

Marketing Strategy 140

Marketing Strategy Whitepaper Key Performance Indicator Analytics 140

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Social media trends change fast.

Social Media Marketing 113

Social Media Marketing Gen Z Millennials Influencer Marketing 113

ConsumerTalk

MAY 4, 2023

The basics for social media marketing are the same as for any kind of marketing. Beyond those, here are some of the top social media marketing tactics for 2023. You must set goals, know your audience, and don't act like you're trying to sell anything.

Social Media Marketing 134

Social Media Marketing Marketing Marketers Influencer Marketing 134

Hubspot Marketing

FEBRUARY 13, 2023

They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. Instagram Influencer marketers see the highest ROI through Instagram.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Hubspot Marketing

DECEMBER 19, 2022

Brands seem to be catching on: more than 56% of marketers who invest in influencer marketing work with micro-influencers. Fast forward to today, and more than a quarter ( 29% ) of marketers are planning to stop investing in audio chat rooms in 2023. Horizon Worlds and Roblox) in 2023. Back to You.

Gen Z 116

Gen Z Market Trends Millennials Marketing 116

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

APRIL 10, 2023

To help marketers and business professionals prepare for the road ahead, we conducted a bi-annual survey of 600+ U.S. adults in January 2023 known as the State of Consumer Trends Report to learn more about the latest consumer trends and data. Consumer Behavior Predictions for 2023 1.

Gen Z 96

Gen Z Health Influencer Marketing Product 96

Spiralytics

JANUARY 11, 2023

Well, that’s going to change this 2023. Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. The Ultimate Email Marketing Trends in 2023. Let’s dive into it! Trend 1: Content! Here’s how you can do it.

Market Trends 98

Market Trends Email Marketing 2023 Trends Marketing 98

Rock Content

MAY 25, 2023

Well, we all know that every marketing campaign or initiative should be evaluated based on its ability to generate a positive return on investment, and after reading the new 2023 State of Marketing , a report by HubSpot, Litmus, Rock Content , and Wistia, some ideas came to my mind.

Market Trends 93

Market Trends Marketing Marketers User-Generated 93

Neil Patel

DECEMBER 13, 2022

11% said they would maintain their SEO budget going into 2023. The number 1 response on why is because there wasn’t much flexibility with their overall marketing spend due to economic reasons. A staggering 98% said they would invest in AI tools in 2023. Podcasting is one of those marketing channels that isn’t saturated yet.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Traackr

JULY 30, 2023

Check out our top influencer marketing takeaways that experts shared at the 2023 Glossy Beauty Pop.

Influencer Marketing 52

Influencer Marketing Marketing Marketers 52

Digital Marketer

SEPTEMBER 23, 2022

Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023. Let’s learn more about digital marketing and its successful trends. What Is Digital Marketing?

Market Trends 88

Market Trends Digital Marketing Transform User-Generated 88

Digital Marketer

SEPTEMBER 22, 2023

Its ability to evoke emotions, deliver captivating narratives, and provide valuable information sets video marketing apart as a pivotal strategy in today’s digital landscape. How is AI Changing Video Marketing Strategies? As we step into 2023, AI is paving the way for transformative changes in video marketing strategies.

Video Marketing 100

Video Marketing Transform User-Generated Marketing 100

Hubspot Marketing

SEPTEMBER 29, 2023

Here are the top 12 higher education marketing trends of 2023. You can think of this strategy as a mix of influencer marketing and word-of-mouth marketing. If you want to stay ahead of the curve, look no further. This is what makes student ambassadors so compelling.

Education 96

Education Market Trends Marketing Marketers 96

Search Engine Land

SEPTEMBER 8, 2023

Brands were advised to consider adjusting their campaign strategies to align with the rising popularity of influencers after this finding was revealed in Insider Intelligence’s Influencer Marketing 2023 report. As more businesses embrace influencer marketing, the way people consume ads is shifting.

Influencer Marketing 135

Influencer Marketing Advertising Advertisers Search Marketers 135

Sprout Social

DECEMBER 12, 2022

Use these insights to inform your 2023 strategy and you’ll do great things in the new year. ” In 2023, you’ll probably continue to receive the same number of network questions but don’t let that scare you. How to answer these questions in 2023. ” How to up your refine your network strategy in 2023.

Gen Z 98

Gen Z Social Media Marketing Shipping Management 98

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. But why is influencer marketing a big deal for B2B brands?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Martech

JANUARY 10, 2023

A robust ecosystem of varied social environments will be an exciting exploration for companies in the metaverse in 2023,” said Sheldon Brown, cofounder and VP of product design and innovation for Virbella. The post 2023 predictions: How marketers will approach web3, virtual experiences and gaming this year appeared first on MarTech.

Transform 102

Transform eCommerce Marketing Marketers 102

Digital Marketer

JUNE 15, 2023

So, to help you get a head start and stay ahead of your competition, we, at Mongoose Media, created a comprehensive list of the top trends in digital advertising that any company should watch out for in 2023. It tells you that influencer marketing is an essential part of digital marketing today. What does it tell you?

Market Trends 80

Market Trends Digital Marketing Marketing Marketers 80