Remove 2023 Remove Marketing Automation Platform Remove User-Generated
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Where are martech vendors finding their revenue? Let’s take a look

Martech

But save some blame for a maturing market. Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? Free users are upgrading to starter products. What they said In Q4 of 2023, HubSpot saw deals with customers closing more quickly than in previous quarters.

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It’s the age of AI agents: See how marketers can build one themselves

Martech

Are agents just re-packaged versions of automation? Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Many of their capabilities were still rules based and relied on users to know how to configure them. Responses generated from Google Gemini.

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The future of the martech stack and marketing operations is ‘unstructured’

Martech

The impact and importance of unstructured data management is going to be my theme in 2025 because I believe generative AI will make this a pressing challenge. A frequently cited study by IDC and Box conducted in 2022 found 90% of the data generated by organizations is unstructured. There is so much to unpack on this single topic.

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6 marketing automation use cases where AI can help with data quality

Martech

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video).

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Sales Outreach Tools: Top 25 for 2023

Customers.ai

In this article, we’ve put together a list of 25 sales outreach tools that will help you increase your sales in 2023. Instead, use our expertly-designed sales outreach automations to engage them and turn them into loyal customers for life. Configure the email address from which you want to send email automations.

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Get your front row seat for the race to be the B2B revenue platform of record

Martech

There’s a positioning battle going on across B2B sales, customer, data, and marketing technology providers. Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is on to develop more modern, effective systems to generate customers and manage revenue.

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What’s behind the MarTechBot curtain?

Martech

AI’s inflection point was OpenAI’s decision to provide free and unfettered access to ChatGPT — the result: 100 million users in less than two months. As martech and marketing operations leaders, this open access is both a blessing and a challenge. It dramatically changed our 2023 plans and priorities. Echochamber effect.