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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. The answer is a resounding “yes.”

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Staying Ahead of the Game: The Importance of Content in Your 2023 Consumer Marketing Strategy

Girl Power Marketing

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. But it is also photos, illustrations, infographics, graphs and tables, captions, and—the most powerful of all—video.

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Current trends in marketing and data have deep roots

Martech

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Those trends have some common features and it’s worth looking at where they came from. ” Winterberry (registration required).

Transform 117
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Best B2B Marketing Strategies in 2023

Exposure Ninja

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch! So, there you have it!

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How to Market an Ebook: 21 Ways to Promote Your Content Offers

Hubspot Marketing

Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. Although video marketing may seem intimidating or time consuming, it's worth the investment.

eBook 145
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18 best content creation tools that will make creating content a breeze

AWeber

54% of businesses plan on increasing their content marketing budgets in 2023. Maybe you’re illustrating an eBook or whitepaper. Video creation tools If you’re not using video, you’re in the minority. 91% of businesses invest in video marketing as a tool in 2023. How do you stand out?

Price 98
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What Are Lead Magnets in Marketing?

Exposure Ninja

At the end of 2023, you’ll need to update the report to reflect new, current data — otherwise, your offering loses value. Wise Whitepapers Expert advice is always sought after. A whitepaper allows you to share unique data or advice on a topic you’re a specialist in. It’s no longer relevant. Especially if it’s FREE !