Rock Content

APRIL 12, 2024

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. In fact, the 2024 State of Marketing Report – revealed that over 60% of marketers plan to ramp up their AI investments for content creation and personalization.

Influencer Marketing 80

Influencer Marketing Marketing Marketers SEO 80

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

SocialPilot

DECEMBER 6, 2023

In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Analyze your existing customer base and create customer personas that depict your target user. You also need to consider whether your business follows a B2B, B2C, or C2C model. How can you engage with them effectively?

Social Media Marketing 63

Social Media Marketing Marketing Strategy Marketing Marketers 63

Search Engine Land

DECEMBER 5, 2023

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. This lowers the barrier of video production for advertisers and ultimately gives them more media options to test.

eCommerce 115

eCommerce Advertising Advertisers B2C 115

Martech

MARCH 27, 2024

Some 86% of marketers already invested in gaming say it’s of growing importance in their organization, according to “Changing the Game: How Games Advertising Powers Performance.” The study, by IAB and media consultant Advertiser Perceptions, surveyed 300 U.S. Forty percent of current game advertisers plan to increase spending in 2024.

Advertising 107

Advertising Advertisers Entertainment Marketing 107

Set Up

FEBRUARY 6, 2024

I’ve seen this begin to shift in the decade I’ve spent in this industry in a few key ways: Influencer and User-Generated Content : Leveraging influencers and user-generated content (UGC) has become more norm in this space. Here’s an example I personally orchestrated on with a top tech influencer.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Customers.ai

JANUARY 2, 2024

Came to Be As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approximately a billion dollars in annual ad spend for companies worldwide. Companies were (and still are) spending way too much money on paid advertising and not seeing an efficient return.

Transform 118

Transform Outbound Marketing CRM B2C 118

Customers.ai

DECEMBER 18, 2023

For years, marketing and sales teams relied on IP data for everything from lead generation to ad targeting to analytics and contact enrichment. People are working remotely, company-level data isn’t as valuable as it once was, and when it comes to advertising, we want and need more than just location-based targeting. The Customers.ai

User-Generated 114

User-Generated B2C Outbound Marketing Analytics 114

SocialPilot

JANUARY 31, 2024

B2B SaaS, a field that used to rely completely on traditional advertising strategies, is now testing its luck in influencer marketing. billion in 2024. Imagine the profit you can generate by combining these two different segments of businesses. With its horizon expanding in B2B, it is also well renowned in the B2C industry.

Influencer Marketing 90

Influencer Marketing User-Generated Education CRM 90

Hubspot Marketing

OCTOBER 17, 2023

What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. More businesses are recognizing the value of affiliate programs as a cost-effective way to increase brand exposure, generate leads and drive sales. Influencer marketing has been a leading B2C marketing strategy this year.

Affiliate Marketing 123

Affiliate Marketing Market Trends B2C Transform 123

Digital Marketer

MARCH 1, 2024

In the same way, lead generation is the lifeline of businesses. Today, we bring you the top 10 lead-generation strategies that work like a charm in 2024. This trust is a key factor in lead generation. It is seen that companies that post 15 blog posts a month generate almost 1200 new leads per month on average.

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Engati) 76% of social media users have bought items they saw on social platforms. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 85

Digital Marketing Marketing Strategy Shoppers User-Generated 85

Scoop.it!

MAY 9, 2024

Video clips from a larger webinar, including AI-generated videos , can be included in newsletters to your email list. Audience Engagement: Launch user-generated content campaigns where your audience contributes content related to your brand, encourages social media shares, builds a community around your brand, and enhances engagement.

Whitepaper 89

Whitepaper User-Generated Analytics Inbound Marketing 89

Martech

JANUARY 5, 2023

Digital media and advertising. The loss of third-party data means an increased value in first-party data, which requires organizations to build trust within their community of users and data owners,” said Prateek Kapadia, CTO of marketing AI company Flytxt. Marketers are playing catch-up when it comes to mobile users.

Transform 105

Transform CMO eCommerce Advertising 105

Unbounce

OCTOBER 24, 2023

billion by 2024. So while gaining new users is critical, maintaining existing customers is even more so as it brings your LTV:CAC ratio down—which is a good thing. If your customer service isn’t tops, this will affect how users view your product. In fact, the industry is so big (“Hooow biiig isss iiit?”)

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

billion by 2024. So while gaining new users is critical, maintaining existing customers is even more so as it brings your LTV:CAC ratio down—which is a good thing. If your customer service isn’t tops, this will affect how users view your product. In fact, the industry is so big (“Hooow biiig isss iiit?”)

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Neil Patel

AUGUST 6, 2021

With research showing that retail Ecommerce sales are set to be more than $548 billion by 2024 , you’ll want your customer retention strategy to be solid enough to get you a piece of that pie. Running a hybrid B2B/B2C business? For BigCommerce users, allowing customers to change their orders is a cinch. Generate sales faster.

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142

SocialPilot

JANUARY 16, 2024

And yes, these are fresh out of the oven for 2024. billion active global social media users, that’s 60.6% GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. new users every single second. billion and $9.7

Gen Z 113

Gen Z User-Generated Millennials Advertising 113