Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on. Another key area is influencer marketing.

User-Generated 121

User-Generated Marketing Marketers Customer loyalty 121

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 91

Influencer Marketing User-Generated Education CRM 91

Martech

FEBRUARY 13, 2024

Dig deeper: Super Bowl commercials and strategies to watch Brands gain positive sentiment on social Social media buzz is a great way for consumer brands to gauge how their marketing efforts land with audiences. Here are the top hashtags used by social media marketers from Jan 1 through Feb 13, 2024, according to Sprinklr.

Transform 124

Transform Entertainment Social Media Marketing Marketing 124

Spiralytics

MARCH 13, 2024

In recent years, content creation in the Philippines has undergone a remarkable transformation, with YouTube emerging as the quintessential platform for fame, fortune, and self-expression. It draws not only aspiring influencers but also established celebrities eager to connect with their audience on a more personal level.

Entertainment 52

Entertainment Health Energy Transform 52

Set Up

FEBRUARY 6, 2024

Personalization: With advanced data analytics and AI, marketers are tailoring their messages and services at a deeper level. This includes customized plans, content, and promotions based on individual behaviors, preferences, and needs, down to more advanced targeting techniques for digital advertising.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 96

Branding Fashion Food COS 96

Chief Martec

JANUARY 1, 2024

Welcome to 2024! I expect this will be a transformative year in martech. The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes.

Transform 106

Transform User-Generated Customer Journey Advertising 106

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. While listening to a podcast is familiar, its popularity among streaming services and traditional radio has transformed the platform into a valuable marketing tool for enterprises worldwide.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 61

Branding Fashion Food COS 61

Customers.ai

DECEMBER 11, 2023

Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies. As we explore these changes, one thing becomes abundantly clear: the job of marketers is getting harder. Get 500 contacts for free ! Website / URL * Grade my website 1.

Law 100

Law Marketing Marketers Advertising 100

Customers.ai

DECEMBER 11, 2023

Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies. As we explore these changes, one thing becomes abundantly clear: the job of marketers is getting harder. Get 500 contacts for free ! Website / URL * Grade my website 1.

Law 56

Law Marketing Marketers Advertising 56

Vertical Response

MARCH 22, 2024

This essential guide is designed to spark your entrepreneurial spirit with 20 creative and viable online business opportunities for 2024. From e-commerce platforms to digital marketing consultancies, the online business world is a spectrum of opportunities. oSeeking a profitable business idea online?

Transform 68

Transform Affiliate Marketing Shipping Education 68

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024.

Digital Marketing 130

Digital Marketing Thought Leadership Transform B2C 130

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. So, grab your coffee, and let’s break down the marketing playbook for 2024. Well, the time has finally come.

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Top Affiliate Marketing Trends, According to Experts 1.

Affiliate Marketing 119

Affiliate Marketing Market Trends B2C Transform 119

Martech

JANUARY 5, 2023

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. Digital media and advertising. How data will change marketing in the new year. Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023.

Transform 104

Transform CMO eCommerce Advertising 104

Hubspot Marketing

APRIL 5, 2024

Although it’s become the new gold, a whopping third of B2B marketers don’t have data that’s good enough, while a fourth has the data but doesn’t know how to turn it into something usable. So, in 2024, data makes all the difference. That’s especially true when B2B marketing stats keep showcasing the changing nature of the industry.

B2C 123

B2C SEO Transform Marketing 123

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Fast forward to 2024, people are at work. Here’s an example of an e-book I consider valuable from AFT construction: Takeaway Brilliant email marketing campaigns have the potential to transform your construction business. You get my drift, right?

Marketing 113

Marketing Marketers User-Generated Promotion 113

Unbounce

MAY 1, 2024

Updated on May 1, 2024. Grene’s mini cart transformation is a perfect reminder that sometimes, it’s the little things that count the most. The brand needed to ensure their influencer collaborations were not only creative but also effectively aligned with their business goals of increasing brand awareness and driving app installs.

Gen Z 59

Gen Z Shoppers Fashion Transform 59

SocialPilot

DECEMBER 14, 2023

Are you ready with your social media strategy for 2024? What worked for your social media presence in the previous year might not work in 2024 as well. AI has become an indispensable tool for marketers, far beyond just a minor influence in their work. But what about social media marketing? You can’t avoid them!

Transform 115

Transform Social Media Marketing Food User-Generated 115