Martech

OCTOBER 31, 2024

.” Remarks from Jacob Ross, CEO of programmatic direct mail vendor PebblePost. Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. “That’s the beauty of direct mail.

Direct Mail 135

Direct Mail Retail Gen Z Marketers 135

Martech

AUGUST 26, 2024

I recall IBM in the 1990s with the “hybrid” program for selling huge mainframes by breaking the sales process into its component parts, and assigning various parts to cheaper channels, like inside sales, direct mail catalogs, and channel partners. This is a good thing. Video is, as it should be, everywhere in B2B. It’s hard to keep up!

eCommerce 137

eCommerce Direct Mail B2C Marketers 137

Martech

DECEMBER 26, 2024

In 2024, the Department of Justice updated Title II of the Americans with Disabilities Act (ADA) to require state and local governments to ensure the accessibility of government websites and digital services. Postie is a platform for data-driven direct mail.

Customer 128

Customer Direct Mail Transform Health 128

Hubspot Marketing

OCTOBER 18, 2024

For B2C events, consider location or interests when targeting your demographics for digital ads. Direct mail campaign. Direct mail is more expensive but can be highly effective if you’re inviting members or current customers to your event. Agencies and consultants.

Event Marketing 134

Event Marketing Food Direct Mail Entertainment 134

Neil Patel

JUNE 25, 2025

Traditional media: Commercials, billboards , and direct mail are examples of traditional media. billion at the end of 2024 , and this is set to grow in the future. Social media ads aren’t just for B2C brands, either. Paid Social Media Advertising Social media advertising is big business.

User-Generated 97

User-Generated Advertisers Advertising Direct Mail 97

Martech

JANUARY 16, 2025

In 2024, Uber and Spotify reported their first-ever profitable years, and Lyft had two profitable quarters. Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing.

Non-Profit 120

Non-Profit Direct Mail eCommerce User-Generated 120

DirectMail2.0

JUNE 18, 2024

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Paul Bobnak, Direct Mail Evangelist & Content Creator at Who’s Mailing What!

Direct Mail 101

Direct Mail Marketers Marketing Copywriting 101