How marketers are leveraging Olympics’ focus on women’s sports to drive engagement
Martech
JULY 24, 2024
The 2024 Summer Olympics open in Paris on Friday. What does this mean for marketers? Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition. Image: Bose.
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