Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. What does this mean for marketers? Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition. Image: Bose.

Gen Z 120

Gen Z Fashion Entertainment Marketers 120

Martech

DECEMBER 29, 2023

Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers. In 2024, advancements in AI and automation will address this issue. In 2024, we don’t see this slowing down,” Scott said.

Retail 124

Retail eCommerce Gen Z Shoppers 124

Sprout Social

MAY 7, 2025

It has the highest reach of any messaging service in the country, with Ofcom finding that 87% of UK adults were using the app as of May 2024. To connect with these potential customers directly, you need to learn how WhatsApp can be used as a marketing and communication tool.

Gen Z 70

Gen Z Marketers Marketing Logistics 70

Marketing Insider Group

FEBRUARY 5, 2024

(Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. million by the end of 2024. Statista) There are currently 464.7

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120