Martech

JUNE 24, 2024

A prime example: Klarna’s use of AI image generation tools like Midjourney and DALL-E to create over 1,000 images for marketing campaigns in Q1 2024 alone. Impressively, Klarna has integrated AI “copilots” at every stage of its marketing workflow — from ideation and text generation to image creation and analytics.

Branding 124

Branding CMO Copywriting Marketing 124

Martech

JUNE 14, 2024

Understanding the gap Marketers have historically built structures that physically and culturally separate teams. The creatives included campaign management, graphics and copywriting, with a focus on content creation, campaign ideation, branding and storytelling. Before launch, the creative team was already thinking, “Nailed it!”

Gen Z 130

Gen Z Marketing Marketers Copywriting 130

Search Engine Land

MARCH 12, 2024

link] pic.twitter.com/wpauXfOwTV — Barry Schwartz (@rustybrick) January 24, 2024 Normally, you have to fill all this out manually. Gemini makes it incredibly easy for them to create campaigns and get started, while specialist media buyers and performance marketers would rather build on its output than publish it as is.

User-Generated 121

User-Generated Advertising Advertisers Logistics 121

Spiralytics

AUGUST 22, 2024

The local e-commerce market is expected to grow at a robust 13.70% CAGR from 2024 to 2032 , driven by high internet penetration, a tech-savvy population, and a strong preference for online shopping. In the digital advertising market, search advertising is leading the way, generating a market volume of US$679.9

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52

Digital Marketer

MAY 29, 2023

Why You Need to Limit the Amount of AI Applications You Use While AI may be new to the marketing profession, the need to focus on a particular set of skills has been around since the dawn of the position. Versatile Marketing Applications ChatGPT’s versatility empowers marketers to excel across multiple marketing applications.

Transform 80

Transform Marketing Marketers User-Generated 80

AWeber

JANUARY 4, 2024

From headlines to body copy to calls-to-action (CTAs), a little smart copywriting can engage your audience, educate them, and compel them to do something (like clicking a link). Chances are you’re not sending marketing emails just so your customers have something fun to read. Call to Action (CTA) What is it?

Law 64

Law Email Marketing Copywriting Promotion 64

Sprout Social

DECEMBER 12, 2023

But in 2024, it’s imperative to focus on the most critical marketing priorities to grow your business in the new year and beyond. The fast-paced nature of digital marketing, especially social media, complicates zeroing in on marketing priorities. You are no stranger to long to-do lists.

Influencer Marketing 145

Influencer Marketing Customer loyalty Transform Marketing 145