How brands like Klarna and Mars are using AI in marketing operations
Martech
JUNE 24, 2024
A prime example: Klarna’s use of AI image generation tools like Midjourney and DALL-E to create over 1,000 images for marketing campaigns in Q1 2024 alone. Impressively, Klarna has integrated AI “copilots” at every stage of its marketing workflow — from ideation and text generation to image creation and analytics.
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