Rock Content

MARCH 19, 2024

Content Marketing Mastery: Engaging Prospects in 2024 In 2024, around 93 percent of B2B sales begin with a pointed online search, so your approach to content marketing matters—especially when it comes to your website and company blog. The post B2B Lead Generation: The 2024 Game Changer for Marketers appeared first on Rock Content.

Whitepaper 98

Whitepaper Marketing Marketers eBook 98

Sprout Social

JANUARY 24, 2024

Conversions can mean: Sign-ups for software or a newsletter Sales A promo code usage Filling out a lead generation form Downloads of a whitepaper or ebook You can track conversions by using tools like Google Analytics, asking users via a form how they discovered you or using influencer-specific codes during checkout.

Influencer Marketing 128

Influencer Marketing User-Generated Key Performance Indicator Analytics 128

Search Engine Land

APRIL 29, 2024

By investing resources in strategic account targeting and personalized engagement, your B2B organization can drive meaningful conversations and win new business in 2024. From personalized ads to interactive content and AI optimization, these tactics are crucial for staying ahead of the curve in 2024’s lead generation landscape.

eBook 86

eBook Whitepaper Copywriting Education 86

Rock Content

MARCH 14, 2024

This article is the first in a series exploring key findings from the 2024 State of Marketing Report , a comprehensive study by industry leaders like HubSpot, Litmus, Rock Content, and Search Engine Journal. Lead magnets: offer downloadable resources (ebooks, whitepapers) in exchange for user information.

Whitepaper 111

Whitepaper User-Generated eBook Health 111

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Dig deeper: SEO KPIs to track and measure SEO success Growth marketing experiments to try in 2024 Acquisition: Cross-platform lead generation content marketing Question: How do I attract the most ideal customers?

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

Martech

MARCH 11, 2024

Holding people hostage with ebook or webinar registrations is so 2005.) And don’t let the org have you obsessing about tracking every ebook download or webinar view. But hopefully, we can get leadership to stop creating unnecessary busy work for the whole organization in 2024. No more bait-and-switch ebook opt-ins.

Branding 111

Branding Whitepaper eBook Communications 111

Martech

DECEMBER 19, 2023

Whether contacting your team, downloading a whitepaper or signing up for a demo, the call to action (CTA) should be clear and relevant, offering them a pathway to their “better day.” Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Transform 124

Transform eBook Whitepaper Promotion 124

Rock Content

FEBRUARY 16, 2024

Content Marketing Agency: The Key to Independent Success in 2024 As experience deepens and technology gets easier to navigate, unlocking your potential for marketing independence is more of a reality than ever. Examples include blog posts, ebooks, white papers, listicles, how-tos, and social media posts.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketing 98

Martech

JUNE 4, 2024

If you are spending money on your brand, — if you are focusing more on brand than generating MQLs directly from ebooks — it means that you are generating demand. And there was more than $100 million in ad spend, and we analyze half a billion in pipeline and $70 million in revenue from Q4 2023 and Q1 2024.

eBook 122

eBook User-Generated Education Whitepaper 122

Rock Content

JANUARY 8, 2024

Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Here’s what you need to know about successfully marketing your B2B brand, products, and services in 2024 and beyond. Selling products and services to other businesses requires a special brand of marketing finesse.

Content Marketing 97

Content Marketing B2C Whitepaper eBook 97

Exposure Ninja

DECEMBER 3, 2023

We’ve created guides on how to increase your traffic via SEO , PPC , email and more, but in this blog, we’re going to tackle what’s different about 2024. There are lots of changes coming, but savvy marketers will only need to make a few changes to get more website traffic in 2024. They want to hear from real people.

Whitepaper 52

Whitepaper User-Generated eBook Digital Marketing 52

Exposure Ninja

NOVEMBER 3, 2023

Here are some of the top lead generation strategies you should be using in 2024 to help you get more of these all-important qualified leads. Let’s make 2024 your best year for leads and sales ever. By combining a few of these techniques, you’ll be on your way to hitting your lead goals in 2024.

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Exposure Ninja

DECEMBER 3, 2023

We’ve created guides on how to increase your traffic via SEO , PPC , email and more, but in this blog, we’re going to tackle what’s different about 2024. There are lots of changes coming, but savvy marketers will only need to make a few changes to get more website traffic in 2024. They want to hear from real people.

Whitepaper 52

Whitepaper User-Generated eBook Digital Marketing 52

Exposure Ninja

FEBRUARY 2, 2024

Here are some of the best ways to increase leads in 2024, starting with some quick wins that can help you get more leads sooner rather than later. Types of lead magnets include: eBooks Checklists Webinars Templates Quizzes Calculators Whitepapers Samples and free trials.

User-Generated 52

User-Generated eBook Price Digital Marketing 52

Exposure Ninja

FEBRUARY 2, 2024

Here are some of the best ways to increase leads in 2024, starting with some quick wins that can help you get more leads sooner rather than later. Types of lead magnets include: eBooks Checklists Webinars Templates Quizzes Calculators Whitepapers Samples and free trials.

User-Generated 52

User-Generated eBook Digital Marketing Price 52

Hubspot Marketing

JUNE 24, 2024

The process starts when a lead first interacts with your brand, whether that’s by signing up for a newsletter, downloading a whitepaper, or attending a webinar. If you're nurturing leads who downloaded an ebook on 10 Tips for Better Email Marketing , use your follow-up emails to dive deeper into each tip.

Whitepaper 123

Whitepaper User-Generated Education eBook 123

Unbounce

MAY 13, 2024

Updated on May 13, 2024. Examples would be an ebook, whitepaper, or webinar registration. Related articles A/B Testing How a three-word A/B test led to triple-digit conversion growth March 5, 2024. Here’s the best way to get results March 18, 2024. Here’s the best way to get results March 18, 2024.

Price 105

Price eCommerce Copywriting User-Generated 105

Lusha

JULY 21, 2024

This guide to high-performing B2B marketing funnels in 2024 covers essential steps, actionable tactics, the latest tools, and key metrics to optimize your results and drive growth. The B2B Landscape in 2024: Navigating New Challenges 2024 brings both opportunities and challenges for B2B marketers. What is a B2B Marketing Funnel?

Customer Acquisition 52

Customer Acquisition CRM User-Generated Customer Journey 52

Duct Tape Marketing

AUGUST 1, 2024

So one of those coming up, depending upon when you're listening to it, the fall of 2024, so I was saying all air. And we're also finding that documents are working really well and it's not just, I'm going to upload my whole white paper or something like that. Here's one big stat or one main takeaway. And we don't do that.

Transform 87

Transform eBook Thought Leadership Whitepaper 87

Unbounce

OCTOBER 15, 2024

Updated on October 15, 2024. Develop gated assets : Create valuable downloadable content like eBooks , white papers , templates , and checklists. 9 minute read Landing pages How Unbounce landing pages helped digital agency Webistry get more clients and conversions January 2, 2024.

Marketers 98

Marketers Marketing User-Generated CRM 98

Lusha

JULY 17, 2024

In 2024, when things are constantly changing, lead generation is still the most important thing for any business that wants to succeed. Why Lead Generation Matters in 2024 In 2024, lead generation remains a cornerstone of business growth. Ebooks and Whitepapers are in-depth resources that offer valuable insights and solutions.

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. Consideration Stage: The buyer defines their problem and researches options to solve it.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Unbounce

DECEMBER 18, 2024

Updated on December 18, 2024. Here are a few ideas to help you get started: Headlines: Headlines on content (whether an ebook, webinar, or landing page) are often the first thing visitors see. These magnets include everything from ebooks and webinars to free trials and whitepapers. Attracting customers?

User-Generated 52

User-Generated Customer Journey Price eBook 52

Animalz blog

MAY 3, 2024

Operations: Most content production at startups is done in-house, giving marketers exposure to a wide range of content formats like social media posts, white papers, and infographics. The partner marketing team wants a case study, the sales team needs a new one-pager, the demand gen folks are eager to publish a new ebook, and so on. (

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Rock Content

DECEMBER 14, 2023

Some examples of beneficial content include: Blogs Podcasts Webinars White papers Ebooks Case studies Newsletters Apps These tools can establish your brand as an industry authority and increase your online presence. What does B2B SEO look like for 2024? Use them to build backlinks that drive traffic to your website.

SEO 94

SEO Whitepaper B2C eBook 94