Hubspot Marketing

APRIL 8, 2025

Reddit ) The platform is growing rapidly, with 39% year-over-year growth reported in 2024. million comments were created daily, on average in 2024. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% million comments were created daily, on average in 2024. respectively.

Gen Z

Sprout Social

AUGUST 4, 2025

Proposed social media ban in Australia In late 2024, the Australian government passed one of the strictest social media laws in the world, banning all children younger than 16 from using social or creating accounts. Gen Z isn’t loyal to one app; they’re loyal to the experience.

Law

Hubspot Marketing

MAY 12, 2025

Nevertheless, the average beauty consumer seemed pretty open to testing Rhodes newest addition out (whether they bought it themselves or received it through a PR list), sharing user-generated content (UGC) with their followers and feeds, and offering their honest opinion about the product to the world. Stretch your (content) format.

Gen Z

SocialPilot

MARCH 10, 2025

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. A B2B SaaS company cant rely on Gen Z TikTok humor, just as a lifestyle brand wouldnt rely on corporate-style LinkedIn memes. Identify Your Audience Demographics: Are they Gen Z, Millennials, or Gen X? Aidan Brannigan 3.

Gen Z

Hubspot Marketing

MAY 5, 2025

And in marketing, youre probably already experimenting with those models or AI marketing bots to generate specific content. For instance, Salesforces 2024 State of Marketing Report found that 68% of marketing leaders say generative AI is critical to their overall social strategy. That answer is trickier.

Price

Sprout Social

MAY 19, 2025

In a traditional sense, influencer seeding is a PR strategy. Gen Z and millennial audiences offer the greatest potential for influencer impact. According to the 2024 Influencer Marketing Report , theyre the most frequent buyers, often making daily or weekly purchases based on influencer recommendations.

Influencer Marketing

Search Engine Land

JULY 17, 2024

In 2024, brands are encountering a variety of challenges that can impact their reputation. Brand reputation issues in 2024 NewsWhip’s report, “ The Biggest Reputation Issues Impacting Brands in 2024 ,” examines four specific types of crises that brands have faced in the first half of 2024: Food inflation.

Branding

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. Tell us in the comments!

Gen Z

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. Tell us in the comments!

Gen Z

Hubspot Marketing

JANUARY 19, 2024

For example, beauty and lifestyle influencer Jackie Aina is often sent PR packages from makeup and skincare companies to review the products on camera and influence viewers to purchase. When You're Trying to Tap into Gen Z One thing you need to know about Gen Z is that they hate blatant advertising.

Gen Z

Search Engine Land

FEBRUARY 19, 2024

This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success. Local is more about experiences than listings management Below are the top five areas that location-based businesses need to focus on in 2024. Reviews on the Google Business Profile.

Gen Z

Neil Patel

JANUARY 18, 2023

Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok. In fact, among Gen Z, TikTok ranks number 1 on the list of media usage in an internet minute. Google ranks fifth. That’s right. Not yet convinced?

SEO

Search Engine Land

JANUARY 29, 2024

For brands looking to develop communities of audiences, especially those favoring Gen Z and Millennials, search marketing is already no longer confined to traditional platforms like Google. Dig deeper: 5 SEO content strategy considerations for 2024 and beyond Why should you conduct a search universe analysis?

Gen Z

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. I don't think people realize that in 2024 there are now more gen Zers in the workforce than baby boomers. We don't even touch that.

SEO

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. million by the end of 2024. HubSpot) 93% of B2B companies say content marketing generates more leads than traditional marketing strategies.

Digital Marketing

Orbit Media Studios

JULY 15, 2024

For instance, they might find reporting on the technology preferences of Gen Z or the financial considerations of Boomers. This edited extract is from Data-Driven Personalization by Zontee Hou ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Wait, more practical insights? Yes, please!

Customer

Search Engine Land

JULY 1, 2024

You’re missing out if you aren’t considering social platforms as search engines in 2024 and beyond. Scale brand awareness through the creation of more PR opportunities. Facebook and Instagram Meta recently said it’s focused on engaging users from Gen Z. Overall, it enhances credibility, visibility and authority.

SEO

Backlinko

JULY 2, 2024

WTSFest Date: September 19, 2024 Location: Philadelphia, Pennsylvania Price: $399 (in-person attendance), $99 (recording only) The Women in Tech SEO Festival (WTSFest) is a full-day conference. Likely during coffee and lunch breaks. Price State of Search ticket price ranges from $597 to $997 depending on the purchase date.

SEO