Martech

AUGUST 12, 2024

In this instance, I had a very good market research report to start with that identified the key functionality of the category and the key players, so I didn’t have to use generative AI to assist with defining that. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing.

User-Generated 137

User-Generated Traditional Marketing Product Price 137

Set Up

JANUARY 21, 2025

While our previous blogs recapping the Marketing Relationship Survey highlight key communication tactics and needs to sustain and improve the Agency-Client relationships, today were simply asking: What kind of work is getting noticed and needed by Clients, and what should Agencies prioritize?

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Buffer Marketing

JULY 16, 2024

  With more than 82 million daily active users and 16 billion posts and comments (as of May 2024 ), the social media platform can be a powerhouse for brand reach and growth — but only if you know how to use it.  Trends and insights : Reddit is a goldmine for market research.

Marketers 101

Marketers Marketing Promotion Health 101

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 134

Influencer Marketing Health Transform Marketing 134

Martech

JUNE 14, 2024

Analysts were after-the-fact people, reporting on performance, pulling together market research and collecting data. Take our brief 2024 MarTech Replacement Survey Halfway through the season, the results became clear: lower-than-expected sales, a failure to resonate and lackluster engagement.

Gen Z 131

Gen Z Marketers Marketing Copywriting 131

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. The reason: convenience.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Marketing Insider Group

FEBRUARY 5, 2024

(Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120