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Post Performance Report: Bold brands delivering social ROI

Sprout Social

Chili’s triple dips into user-generated content Bloomberg found that 2024 had the highest number of restaurant bankruptcies since the pandemic. The company reported that Triple Dipper sales grew 70% from 2023 to 2024, and made up 14% of all sales in Q4 2024. Use their playbooks to inspire your own. That’s when it caught fire.”

Branding 108
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Why you should add predictive modeling to your marketing mix

Martech

To boost your brand’s sales in the upcoming year, let’s explore how predictive modeling can enhance your marketing. Learn about its current use in the advertising industry, kickstart your approach in 2024 and discover real-world examples of its impactful results. Get MarTech! In your inbox.

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From efficacy to efficiency: 2024’s B2B marketing revolution

Martech

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. Is 2024 about doing more of the same? Dig deeper: Marketing mix modeling: A marketer’s guide 3.

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Future of DOOH: Predictions for 2024 and beyond

SmartBrief - Marketing

But what can we expect to see happening in DOOH in 2024 and beyond? Top predictions for DOOH in 2024 As 2024 progresses, DOOH advertising is on the verge of transformative changes, driven by technological advancements and evolving market dynamics. Here are my thoughts.

Transform 113
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Great programmatic ad strategies on Meta for 2024

illumin

Meta can and should be a part of a marketer’s programmatic approach. Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. This mindset has the power to transform your social strategy.

Transform 105
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What is LinkedIn marketing ROI (and why does it matter)?

Sprout Social

B2B marketers already recognize this value: LinkedIn is the fastest-growing network for B2B strategies worldwide, according to August 2024 data. As investment in LinkedIn marketing grows, the need to accurately measure ROI becomes even more critical. But first, watch out for the ROI trap.

CRM 77
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The Future is Now: How AI is Reshaping Modern B2B Marketing

Marketing Insider Group

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best.