Marketing Insider Group

JUNE 18, 2024

One such model, the AIDA Model, or Attention, Interest, Desire, and Action, continues guiding marketers as it has for over a century. Image Source But as we stride into 2024, does this classic model still hold water? Even today, it serves as a fundamental guideline for creating compelling marketing communications and strategies.

Transform 121

Transform Direct Mail Customer Journey User-Generated 121

Sachs Marketing Group

JANUARY 1, 2024

In the dynamic world of digital marketing, setting New Year’s resolutions can be a game-changer for small businesses. It’s a chance to refresh strategies, adopt new technologies, and stay ahead of the curve, ensuring your business remains competitive and relevant. Want Your Business to Thrive in 2024?

Digital Marketing 98

Digital Marketing Real Estate Marketing Marketers 98

Rock Content

APRIL 12, 2024

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era.

Influencer Marketing 98

Influencer Marketing Marketing Marketers SEO 98

Martech

JANUARY 17, 2024

To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform. We’d like to know how it’s been for you.

Transform 114

Transform New Technology User-Generated Communications 114

Martech

DECEMBER 5, 2023

That’s the topline news from the “Martech 2024” report released today. Since the release of the most recent Martech Landscape in May 2023, 2,042 new marketing technology tools have surfaced, bringing the total to 13,080 — an 18.5% The martech landscape is expanding and AI is the prime driving force.

Manufacturing 136

Manufacturing Marketing Marketers User-Generated 136

Martech

DECEMBER 15, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey Additionally, if the small business is new to marketing automation, the platform must be easy to use and implement. A small business can’t afford much downtime when it sets up new technology.

Marketing Automation Platform 130

Marketing Automation Platform Price Marketing Marketers 130

Martech

FEBRUARY 12, 2024

Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. She entered the query: “What are the challenges for marketing operations in 2024? Learns new technologies rapidly.

Telemarketing 114

Telemarketing Marketing Marketers Customer Journey 114