Buffer Marketing

JANUARY 13, 2025

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.

Gen Z

Hootsuite

NOVEMBER 7, 2024

A social analytics tool like Hootsuite Analytics is critically important here in helping you understand your customers beyond their basic demographic details. Get started The post How to build and nurture brand loyalty: 7 tactics for 2025 appeared first on Social Media Marketing & Management Dashboard.

Branding

Hootsuite

OCTOBER 18, 2024

Social media analytics tools can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. Check out our guide to using social media analytics and the tools you need to track them.

Social Media Marketing

Hootsuite

APRIL 22, 2025

To effectively market on Facebook, you need to create and optimize a Facebook Page, verify it (if possible), and set up a Facebook Ads account. Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. Try it today.

Gen Z

Sprout Social

MARCH 27, 2025

Agorapulse is one of many platforms designed to help marketers centralize their social media efforts, but youll want to do research on the best tool for your team. Influencer Marketing : Discover and manage relationships with key influencers to tap into new customer segments and drive authentic engagement with your brand.

Analytics

Businesses Grow

JUNE 23, 2025

It seems like influence and influencers are in the news a lot these days, and I’d like to interrupt the constant flow of AI news to poke my head in here and bring us back to a crucial marketing reality — the age of influencer marketing is just beginning, and AI will actually make it more important.

Influencer Marketing

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. The post Social media ROI statistics marketers need to know in 2025 appeared first on Sprout Social.

Gen Z

Sprout Social

JULY 25, 2025

Use Sprout’s analytics to identify high-performing posts and repurpose these for your audiences on different networks. Partner with local influencers Influencer marketing isn’t just a trend anymore. In fact, half of consumers make a monthly purchase based on an influencer’s recommendation. Now it’s how people shop.

Branding

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing

Buffer Marketing

MARCH 4, 2025

  Instagram analytics can be a goldmine of insights for you as a creator or small business owner. In this article, I’ll take you through the most important Instagram analytics and share tool recommendations that can consolidate those goldmine insights for you. There are plenty of numbers in Instagram analytics tools.

Analytics

Sprout Social

AUGUST 1, 2025

You’ll learn about key metrics, demographic insights, usage trends and benchmarks to help you stay ahead in 2025. Here’s an overview of how people are using TikTok in 2025. As of early 2025, TikTok has around 24.8 2025 demographics Let’s take a closer look at key demographics. How many TikTok users are there in the UK?

Gen Z

Marketing Insider Group

MARCH 17, 2025

With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth. One of the most powerful applications of AI in marketing is predictive analytics, which helps businesses anticipate customer behavior and trends.

User-Generated

Buffer Marketing

JANUARY 16, 2025

BuzzSumo Talkwalker Mention Advanced analytics Starts at $49/month for up to 5,000 mentions. Compare your brand’s analytics with competitors. It’s acquired by the social media management platform Hootsuite , so you can also combine those two tools to implement your marketing strategy with a single tool.

Price

Buffer Marketing

JULY 10, 2025

Jump to a section: What is Instagram marketing Why use Instagram for marketing Understanding Instagram: How to set yourself up for success 1. Use Instagram analytics to understand your audience 5. A quick lesson about the Instagram algorithm How to create your Instagram marketing strategy in 5 steps 1.

User-Generated

Sprout Social

JULY 18, 2025

Aussie consumers regularly turn to social to learn about new products, seek customer support and make purchases, according to The 2025 Sprout Social Index™ Australia. According to Statista , revenue in the Australian e-commerce industry is projected to exceed US$42 billion in 2025. Per The 2025 Sprout Social Index™ Australia, 38.5%

Retail

Buffer Marketing

APRIL 22, 2025

View this post on Instagram A post shared by Vibha Sree (@vibhasree_) 💡 Related reading : How to Find Unlimited Content Ideas for Social Media in 2025 🗒️ Video script Jotting down some rough pointers on your opening sentence and the subtopics you want to cover is a good idea. It’s the whole package.

Video Marketing

Sprout Social

JUNE 25, 2025

According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. Plus, 76% of all users say social media has influenced a purchase in the last six months. Influencer marketing Influencer content dramatically outperforms content that comes directly from brands.

Gen Z

Set Up

APRIL 1, 2025

Thats hyper-personalization at work and AI now helps brands analyze tons of data in real time, crafting messages and offers tailored specifically to your interests. — Sharon Carothers | Managing Director | SensisHealth AI-driven personalization is everywhere in 2025. Is it manipulative to use your own data to target you?

CMO

Zumvu

JUNE 17, 2025

AI Tools 8 AI-Powered Tactics for Nailing Social Media Jun 18, 2025 AI Tools Social media never slows down. AI analytics tools break it all down, crunching likes, shares, comments, and reach. Platforms shift, trends flare up, and what’s hot today is stale tomorrow. Guessing what works wastes time. That’s exhausting.

Finance

Sprout Social

JANUARY 27, 2025

In this article, I explain how the Sprout social media team distills meaningful business impact from social data, and what marketing leaders can do to finally close the communication gap with their social teams. We worked with marketing analytics to connect our social efforts directly to revenue using Sprouts integration with Salesforce.

Communications

Martech

MAY 8, 2025

Meanwhile, marketing continues to be one of the few functions where AI and ROI are proud of each other. Heres this weeks AI-powered martech releases and news: May 8, 2025 Optimizely released an updated version of Opal. Captiv8 partnered with Perplexity to integrate AI-driven features into its influencer marketing platform.

Transform

Sprout Social

FEBRUARY 20, 2025

Valentines Day has come and gone but Team Sprout is still feeling the lovemainly because Sprout Social has been ranked in 7 categories by G2s 2025 Best Software Awards. This year, weve been named as a top company across categories includingBest Software Products and Best Marketing & Digital Advertising Software Products.

Influencer Marketing

Sprout Social

JUNE 11, 2025

Influencer marketing is a proven driver of social media growth. Yet, critical steps in the planning phase—navigating rates, pricing structures and influencer marketing campaign details—often leave brands unsure where to begin. It’ll keep you organized and provide more context on the influencer.

Influencer Marketing

Traackr

JUNE 24, 2025

Resources Case studies, insight reports and playbooks on successful influencer strategies. Brand Leaderboard Talk to Us Login Login Talk to Us How To  mins read Golfcore Is Taking Over TikTok: What Brands Should Know By Traackr Jun 24, 2025 If you heard golf is trending, you might picture polished swings and country clubs.

Gen Z

Traackr

JULY 30, 2025

Resources Case studies, insight reports and playbooks on successful influencer strategies. Brand Leaderboard Talk to Us Login Login Talk to Us How To  mins read Precision Data Is the New Creator Marketing Superpower By Antoinette Siu Jul 30, 2025 For marketers, the pressure to make budgets work harder keeps growing.

Fashion

Martech

APRIL 7, 2025

At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Dig deeper: Acquisitions signal agencies are betting on influencer marketing What do the Lotame and InfoSum acquisitions say about the ad industry?

Advertisers

Buffer Marketing

MARCH 23, 2025

Dissect your social media analytics Your social media analytics are the place to get the most actionable insights to improve social media engagement.  Your social media  analytics offer important clues that could help you understand how you can boost engagement. This engagement metric is not visible to everyone.

Social Media Marketing

SocialPilot

JUNE 19, 2025

Quick Look: Trending Social Media Content Types in 2025 Stay ahead of the curve with this snapshot of the most effective, AI-enhanced social content formats right now. The company often breaks down marketing tips, sales strategies, or analytics insights into bite-sized slides that are easy to swipe through.

Thought Leadership

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. You might waste product on the wrong influencer picks.

Influencer Marketing

SocialPilot

JULY 4, 2025

But in 2025? This guide covers everything you need to know about B2C social media marketing in 2025, from campaign ideas to best practices that drive real sales through your business accounts. Why Social Media Marketing Works for B2C Brands? Post pretty pictures. Run contests. Count likes. And with over 5.24

B2C

SocialPilot

JULY 4, 2025

But in 2025? This guide covers everything you need to know about B2C social media marketing in 2025, from campaign ideas to best practices that drive real sales through your business accounts. Why Social Media Marketing Works for B2C Brands? Post pretty pictures. Run contests. Count likes. And with over 5.24

B2C

Sprout Social

JULY 29, 2025

How social media marketing ethics are changing (and why brands need to pay attention) Five years ago, social media marketing was still mostly human-led. AI tools were around, but they were more behind-the-scenes (see: chatbots and basic analytics). It generates content and influences what people see and believe online.

Marketing Ethics

Sprout Social

MARCH 11, 2025

With a diverse pool of creators and influencers that appeal to various audiences, niches and industries, brands aren’t limited to collaborating with celebrity-level people because theres value in working with smaller creators and influencers. The future of influencer marketing is bright for creators, influencers and brands.

Branding

SocialPilot

AUGUST 1, 2025

Why is Instagram Competitor Analysis Not Optional in 2025? Let’s break down why tracking competitors isn’t just a smart move, but a necessary one in 2025. So now you know why competitor analysis is a must in 2025. They follow lifestyle influencers, niche creators, podcasts, coaches, meme accounts—you name it.

User-Generated

Businesses Grow

MAY 19, 2025

I just hosted the 2025 edition of The Uprising , my annual marketing retreat. Most companies can effectively measure marketing performance using Googles Holy Trinity of free tools: Google Analytics (where data is stored), Google Tag Manager (the measurement implementation), and Looker Studio (visualization tool).

Gen Z

Martech

JULY 18, 2025

X user demographics and behavior Number of users Estimates for monthly active users vary: approximately 335 million as of 2024 (a 5% decrease from 2022), over 600 million or 586 million based on ad reach in January 2025. billion visits by February 2025. Engagement rates The median engagement rate on X decreased to 0.015% in 2025.

Gen Z

Martech

FEBRUARY 19, 2025

Furthermore, TikTok provides various advertising options, including targeted ads and influencer collaborations, making it easier to reach specific B2B audiences. Post at optimal times: Use TikTok analytics to determine peak times when the audience is most active, increasing initial engagement. That delay ends on April 5, 2025.

Gen Z