Sprout Social

FEBRUARY 20, 2025

Valentines Day has come and gone but Team Sprout is still feeling the lovemainly because Sprout Social has been ranked in 7 categories by G2s 2025 Best Software Awards. This year, weve been named as a top company across categories includingBest Software Products and Best Marketing & Digital Advertising Software Products.

Influencer Marketing 125

Influencer Marketing Place Analytics Advertising 125

Hootsuite

NOVEMBER 7, 2024

A social analytics tool like Hootsuite Analytics is critically important here in helping you understand your customers beyond their basic demographic details. Get started The post How to build and nurture brand loyalty: 7 tactics for 2025 appeared first on Social Media Marketing & Management Dashboard.

Branding 124

Branding Customer loyalty User-Generated Promotion 124

Sprout Social

MARCH 27, 2025

Agorapulse is one of many platforms designed to help marketers centralize their social media efforts, but youll want to do research on the best tool for your team. Influencer Marketing : Discover and manage relationships with key influencers to tap into new customer segments and drive authentic engagement with your brand.

Analytics 97

Analytics CRM Management Influencer Marketing 97

Hootsuite

APRIL 22, 2025

To effectively market on Facebook, you need to create and optimize a Facebook Page, verify it (if possible), and set up a Facebook Ads account. Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. Try it today.

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Hootsuite

OCTOBER 18, 2024

Social media analytics tools can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. Check out our guide to using social media analytics and the tools you need to track them.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Buffer Marketing

MARCH 4, 2025

  Instagram analytics can be a goldmine of insights for you as a creator or small business owner. In this article, I’ll take you through the most important Instagram analytics and share tool recommendations that can consolidate those goldmine insights for you. There are plenty of numbers in Instagram analytics tools.

Analytics 68

Analytics Social Media Marketing Price Influencer Marketing 68

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Marketing Insider Group

MARCH 17, 2025

With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth. One of the most powerful applications of AI in marketing is predictive analytics, which helps businesses anticipate customer behavior and trends.

User-Generated 58

User-Generated Influencer Marketing SEO Marketing 58

Buffer Marketing

JANUARY 16, 2025

BuzzSumo Talkwalker Mention Advanced analytics Starts at $49/month for up to 5,000 mentions. Compare your brand’s analytics with competitors. It’s acquired by the social media management platform Hootsuite , so you can also combine those two tools to implement your marketing strategy with a single tool.

Price 122

Price Analytics Influencer Marketing Management 122

Buffer Marketing

APRIL 22, 2025

View this post on Instagram A post shared by Vibha Sree (@vibhasree_) 💡 Related reading : How to Find Unlimited Content Ideas for Social Media in 2025 🗒️ Video script Jotting down some rough pointers on your opening sentence and the subtopics you want to cover is a good idea. It’s the whole package.

Video Marketing 71

Video Marketing Social Media Marketing Marketing Marketers 71

Set Up

APRIL 1, 2025

Thats hyper-personalization at work and AI now helps brands analyze tons of data in real time, crafting messages and offers tailored specifically to your interests. — Sharon Carothers | Managing Director | SensisHealth AI-driven personalization is everywhere in 2025. Is it manipulative to use your own data to target you?

CMO 59

CMO Copywriting Shipping Analytics 59

Martech

MAY 8, 2025

Meanwhile, marketing continues to be one of the few functions where AI and ROI are proud of each other. Heres this weeks AI-powered martech releases and news: May 8, 2025 Optimizely released an updated version of Opal. Captiv8 partnered with Perplexity to integrate AI-driven features into its influencer marketing platform.

Transform 77

Transform User-Generated Law Communications 77

Sprout Social

JANUARY 27, 2025

In this article, I explain how the Sprout social media team distills meaningful business impact from social data, and what marketing leaders can do to finally close the communication gap with their social teams. We worked with marketing analytics to connect our social efforts directly to revenue using Sprouts integration with Salesforce.

Communications 76

Communications CMO Transform Customer Journey 76

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 billion by 2025. However, creating an influencer marketing campaign that yields great results is easier said than done.

Influencer Marketing 111

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 111

Martech

APRIL 7, 2025

At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Dig deeper: Acquisitions signal agencies are betting on influencer marketing What do the Lotame and InfoSum acquisitions say about the ad industry?

Advertisers 67

Advertisers Advertising User-Generated Influencer Marketing 67

Buffer Marketing

MARCH 23, 2025

Dissect your social media analytics Your social media analytics are the place to get the most actionable insights to improve social media engagement.  Your social media  analytics offer important clues that could help you understand how you can boost engagement. This engagement metric is not visible to everyone.

Social Media Marketing 71

Social Media Marketing Analytics User-Generated Customer loyalty 71

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? Let’s start with the basics: Influencer marketing! The influencer earns a few (or many) dollars for their effort. This is where smaller influencers can help. This number is projected to rise to 86% by 2025.

Influencer Marketing 134

Influencer Marketing Health Price Promotion 134

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. There is also Klear for influencer marketing, which uses visual search to speed the process of finding influencers relevant to a company’s goals.

PR 107

PR User-Generated Influencer Marketing Analytics 107

Marketing Insider Group

JUNE 24, 2024

Understanding key trends is an excellent place to start when using social media as a marketing tool. Current Trends In 2024, social media usage continues to grow, with a significant focus on short-form video content, influencer marketing, and interactive features like live streaming.

Entertainment 118

Entertainment Social Media Marketing Advertising Advertisers 118

Neil Patel

NOVEMBER 26, 2020

Luxury Marketing Trends. According to Statista , the global luxury goods market will increase from $285.1 billion in 2020 to $388 billion in 2025. What’s more, the majority (almost 80%) of purchases made in-store are influenced by digital. Experimental vs. Traditional Marketing. Or they can do both, like Supreme.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Spiralytics

DECEMBER 15, 2024

This article offers an updated compilation of the most relevant social media statistics in the Philippines for 2025. Almost 70% of Filipinos on social media bought a product due to an influencer’s recommendation. of Filipino social media users follow influencers; 25% follow brands with purchasing intent. Statista ) 43.9%

Entertainment 52

Entertainment Advertising Advertisers Shoppers 52

Many Chat

JUNE 3, 2022

Ecommerce sales have been steadily increasing since 2014 and are expected to surpass $7 billion by 2025. Since those who already follow that influencer will want to see what they say about your brand, they may end up following your brand as a result. Read more about influencer marketing. Work smarter.

eCommerce 97

eCommerce Branding User-Generated Food 97

Hootsuite

MARCH 23, 2022

The global influencer market size hit a record $13.8 47% of Instagram influencers have between 5,000 to 20,000 followers, 26.8% of influencers have over 100,000 followers. It’s not too late to hop aboard because the demand for influencer marketing continues to rise. Source: eMarketer. Work with brands.

Affiliate Marketing 126

Affiliate Marketing Fashion Influencer Marketing Price 126

Hootsuite

OCTOBER 16, 2024

To create that strategy, you have to do the less exciting things first—pulling analytics, figuring out content pillars, and analyzing post performance—before you can do the fun things: content creation and testing. Analytics reporting and strategy update schedule. Analytics also told us both types of videos performed well on Instagram.

Education 107

Education Analytics Entertainment Management 107

CXL

OCTOBER 16, 2022

Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. Website analytics data and voice-of-customer (VoC) research show where and why shoppers fall out of your acquisition funnel. Edin Šabanovi?

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Digital Marketer

OCTOBER 24, 2022

Not to mention that LinkedIn reported ‘Digital Marketing Specialist’ as the most in-demand job title based on volume of postings on the platform. will be fully remote by 2025. But these roles don’t look the way they used to. According to a study done by Upwork, it’s predicted that 36.2 million workers in the U.S.

Digital Marketing 81

Digital Marketing Copywriting Marketing Marketers 81

Marketing Insider Group

OCTOBER 25, 2021

Remember, the human aspect of marketing is still important (perhaps more important than ever before), so the idea is to use this technology to enhance your marketing efforts, not replace the real people behind them. It’s enabling hyper-personalization of customer experiences and marketing messages at scale.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Businesses Grow

MARCH 18, 2024

Biggest threat in 2024 is voice fakes, in 2025, realistic video avatars. Experts point out that elections are already being disrupted around the world by deep fake content and the US election is going to be a misinformation s**t show. Sora was mentioned as a game-changer. There are 100,000 applications that make deep fakes.

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

SocialPilot

FEBRUARY 5, 2025

Best Platforms to Optimize Posting Time: Instagram Twitter (X) Facebook LinkedIn TikTok KPIs and Metrics to Track: Engagement rate by time of the day Impressions Reach Use Analytics Tools: Use social media analytics tools hotels to determine when your followers are most active. Start Your 14-day Trial 4. Why Is this Strategy Essential?

Social Media Marketing 52

Social Media Marketing Marketing Strategy User-Generated Marketing 52

Bannerflow

FEBRUARY 10, 2022

The global digital transformation market is projected to grow from $469.8 billion by 2025, showing just how integral to business it is becoming. While effective, the nature of financial services may not seem like a natural fit for influencer marketing. billion in 2020 to $1,009.8 Digital Skills Still in Demand.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Bannerflow

FEBRUARY 10, 2022

The global digital transformation market is projected to grow from $469.8 billion by 2025, showing just how integral to business it is becoming. While effective, the nature of financial services may not seem like a natural fit for influencer marketing. billion in 2020 to $1,009.8 Digital Skills Still in Demand.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Vertical Response

MARCH 22, 2024

This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries. With e-commerce projected to represent nearly 25% of global retail sales by 2025, and revenues expected to reach a staggering $8.1

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Rock Content

APRIL 27, 2020

Influencers. While influence marketing and affiliate marketing aren’t at all the same, influencers can benefit a lot from using this strategy to make money. According to research published by CNBC , almost three-quarters of the world will use just phones as their main mean to access the internet by 2025.

Affiliate Marketing 59

Affiliate Marketing Whitepaper User-Generated Promotion 59

Sprout Social

MARCH 11, 2025

With a diverse pool of creators and influencers that appeal to various audiences, niches and industries, brands aren’t limited to collaborating with celebrity-level people because theres value in working with smaller creators and influencers. The future of influencer marketing is bright for creators, influencers and brands.

Branding 108

Branding Transform User-Generated Fashion 108

Power Digital Marketing

DECEMBER 9, 2022

Influencer marketing has unequivocally proved it isn’t just a passing trend. . The marketing tactic—a collaboration between a company and an influencer to boost brand awareness and sell a product or service—has skyrocketed in popularity. By 2025, it’s projected to expand to a $24.1 What are influencers?

Influencer Marketing 52

Influencer Marketing Marketing Marketers Promotion 52

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. And the main idea being shared by most influencers?

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Spiralytics

DECEMBER 15, 2024

This article offers an updated compilation of the most relevant social media statistics in the Philippines for 2025. Almost 70% of Filipinos on social media bought a product due to an influencer’s recommendation. of Filipino social media users follow influencers; 25% follow brands with purchasing intent. Statista ) 43.9%

Entertainment 52

Entertainment Advertising Advertisers Shoppers 52