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Marketing Trends 2025: Actionable Insights for Agencies & fCMOs

Duct Tape Marketing

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. But theres more to it than just technology. Thats just where we are right now.

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How wisdom makes AI more effective in marketing

Martech

If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. Example : Bob Guru, the Chief of Staff to the CMO at ACE, has been with the company since its early days and has a profound understanding of customer data and the marketing team. Those who are skeptical of the latest.

Marketers 132
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CMOs and AI: Leading marketers into a new way of working

Sprout Social

Cole brought in Nicole Leffer , a CMO AI advisor, to help navigate this new frontier. Gartner estimates that by the end of 2025, at least 30% of generative AI projects will be abandoned for a multitude of reasonsranging from lack of value to poor risk controls. Ultimately, it comes down to leading by example.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

A social media coordinator is the top priority hire for 2025 in marketing teams, according to HubSpot’s 2025 State of Marketing. Blog Manager Job Description Did you know that SEO blogging was the top B2B marketing channel, resulting in ROI, according to HubSpot's State of Marketing Report 2025 ?

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Lingering Questions: What Marketing Masters Want to Ask Each Other

Hubspot Marketing

Dawn Keller, CMO at California Pizza Kitchen: Too many useful frameworks to mention (and plenty not so useful, by the way)! HubSpot knows personalized experiences are better for both the visitor and the company, and so we're trialing new technology as it comes out and thoughtfully introducing personalization across every touchpoint.

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6 Tips to Maximize Your Marketing Budget

Set Up

Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. According to Gartner’s 2024 CMO Spend Survey , many marketing leaders struggle with fragmented analytics, making it hard to track ROI accurately across channels. it has become more of a challenge to sort budgets.

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From IAB ALM 2025: Digital adtech gets serious on privacy

SmartBrief - Marketing

This report is a summary of my single day at the 2025 IAB Annual Leadership Meeting (ALM), where I had the opportunity to meet with several companies. The state and future of adtech IAB CEO David Cohen followed immediately with a deep dive into a report on 2025 ad spending , released a week prior to his talk. Palm Springs, Calif.

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