2025 Copywriting Email Marketing 
Martech
DECEMBER 17, 2024
That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.
Martech
JANUARY 10, 2025
For CAN-SPAM alone, fines can reach $51,744 for each email violation. Is it deceptive marketing, good copywriting or CRM gone rogue? They could tarnish not only your brands name but also email marketing as a channel. Because they appear bogus, I don’t feel compelled to open the emails. Processing.
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Litmus
DECEMBER 2, 2024
How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.
Litmus
DECEMBER 13, 2024
Make it easy for subscribers to visually verify that the email in their inbox is indeed coming from your brand. Confidently navigate email privacy laws Stay up-to-date on the latest privacy regulations that will keep your email marketing compliant and safeguard your audience trust.
Digital Marketer
NOVEMBER 26, 2022
Copywriters are a rare breed of freelancer. Not only do we have extensive knowledge of marketing but we geek out on the principles of human psychology, and have a flair for the written word in a way that allows us to sell in a cool and sophisticated way…. As a copywriter, what jobs should you actually be doing?
Unbounce
JANUARY 6, 2025
Updated on January 6, 2025. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. / Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. 14 min read Ahh, the funnel.
Hubspot Marketing
OCTOBER 21, 2024
Although Jade graduated a few years ago, much of Gen Z’s attitudes around jobs, post-grad life, and overcoming the competitive job market, has not changed. She told me: “For example, sometimes people just apply to things [that have ‘marketing’ in title]. So, let’s say you want to work in marketing. But what type of marketing?
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