2026 Branding Performance Marketing 
Martech
APRIL 3, 2025
It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales. Much like the NRF, Deloitte’s outlook also mentions tariffs. Speaking of tariffs, let’s clarify how they work.
Set Up
MAY 20, 2025
They want brands that understand them, speak with empathy, and prove their products work. Brands like MONPURE are ahead of the curve. From Vanity to Identity: The Rise of Purpose-Driven Beauty Consumers in 2025 are prioritizing mental health, transparency, and trustand beauty brands are responding.
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Digital Marketer
MAY 29, 2023
to $154 billion in 2023 over 2022, with $300 billion expected by 2026 ( SOURCE ). Volume Creation : In addition to massive amounts of new concepts and ideas, AI also provides the ability to create brand-specific content whenever necessary. AI-powered tools enable advanced market research, competitor analysis, and trend forecasting.
Bannerflow
MAY 22, 2023
By leveraging CTV advertising, brands can tap into this expanding viewership and engage with their target demographic on a larger scale. Unlike traditional TV advertising, which relies on broad demographic segmentation, CTV enables marketers to leverage advanced data analytics and audience insights. billion U.S.
Martech
JUNE 29, 2022
Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. Processing.Please wait.
Martech
AUGUST 26, 2022
As a marketer, you can yield more influence by understanding how your customers’ behaviors are influenced by cognitive biases and psychological processes that lead to better — and sometimes worse — decisions. And marketers are making good use of it. Cognitive bias 1: The framing effect. the disinfectant “kills 99.9%
Martech
JULY 5, 2024
What’s a brand to do? Led by Walmart’s move to implement digital shelf labels in 2,300 stores by 2026, consumers are getting ready for the change. How should a brand considering dynamic pricing move forward? Digital shelving is expected to reduce labor costs associated with manual price changes and logistical challenges.
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