Sprout Social

FEBRUARY 28, 2023

Those between the ages of 18–24, mid-range Gen Z, made up 20.4% Those aged 40–49 made up 23% of the user base, while almost 20% were primarily within the Gen Z cohort at 18–29 years old. Those aged 40–49 made up 23% of the user base, while almost 20% were primarily within the Gen Z cohort at 18–29 years old.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

APRIL 15, 2022

Content marketing. Content marketing strategies have consistently been one of the most reliable tools at a B2B marketer’s disposal. If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly.

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124

Digital Marketer

MARCH 13, 2023

Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% until 2026? The market is expected to reach $786.2 Want to get certified in Content Marketing? billion by that time frame. Pro-tip: Looking for some influencers to get started with?

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketers 86

Search Engine Land

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. Once primarily marketed to kids, especially males, the demographic is shifting, and up to 45% of gamers are female, with a median age of 33.

Transform 77

Transform Gen Z Customer Journey User-Generated 77

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Businesses Grow

MAY 19, 2025

With her six pillars of authenticityaccuracy, connectedness, originality, legitimacy, expertise, and integrityshe deconstructed the most overused word in marketing. She didnt just talk about the importance of authenticity; she showed us how different generations construct it. Mark Schaefer is the most trusted voice in marketing.

Gen Z 69

Gen Z Customer Journey Branding User-Generated 69