article thumbnail

Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

AI tools are transforming how marketers research, write and make decisions. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season. At that time, Amazon only had 1% of the global advertising market.

article thumbnail

AI-powered martech news and releases: September 12

Martech

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

An open letter to CEOs and CFOs about GTM

Martech

Market research and causal analytics are whats missing in B2B The fact that your GTM teams want to buy access to both is in no way impugning your intelligence, creativity or insight. Its already a reality today that will become even more pervasive by early 2026. Critical facts for your 2025 GTM strategy 1.

article thumbnail

How to market your brand to budget-conscious prospects

Hubspot Marketing

If you do enough market research , you should have detailed information on personas and buying behaviors. Marketing budgets are expected to hold steady or experience “ anemic growth ” through 2025 (and 2026, I’d wager). So, marketers will do more with less. Price matters, but framing matters even more.”

article thumbnail

Marketing in the Health + Wellness Industry in 2025

Set Up

Understanding what patients need is central to all my marketing efforts. Conducting in-depth market research helps me uncover those needs and ensures we’re designing campaigns that truly resonate. For instance, when marketing HELIOGEN™, an advanced surgical xenograft, I leaned into relatable, visually compelling storytelling.

article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade. SmartInsights) Leading marketers are 1.6 market share.

article thumbnail

The top five digital marketing courses in the U.S.

Martech

In fact, global digital advertising and marketing are predicted to reach $786.2 billion by 2026. market is estimated at US$179.4 percent share of the world market. In addition, China, the world’s second-largest economy, is predicted to attain an estimated market size of US$254.9 Billion in 2026.