Australian social media demographics to inform your strategy
Sprout Social
MAY 14, 2025
How government policies may change social media demographics Social media demographics in Australia are expected to change in 2026 and beyond. According to The 2023 Sprout Social Index, Gen Z are impulsive social shoppers. Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced.
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