Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Influencer Marketing 121

Influencer Marketing Entertainment Marketing Marketers 121

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. billion in 2024.

Shoppers 88

Shoppers Customer loyalty Advertising Advertisers 88

Hubspot Marketing

MAY 30, 2023

billion in advertising revenue, a 155% increase over the prior year. Though de-influencing has been a buzzy term on the app, TikTok effectively drives consumer decisions. The latest estimates predict the creator economy will top a half trillion dollars by 2027 , but will that be the case without TikTok?

Customer Acquisition 113

Customer Acquisition Influencer Marketing Promotion Advertising 113

SmartBrief - Marketing

AUGUST 1, 2023

In-game ads Since video games are the primary social venue for a lot of people, one main marketing technique uses similar strategies to those companies employ when advertising in out-of-home locations like billboards and stadiums. Last year, the Snapchat AR game was looking to attract the interest of marketers.)

Customer 52

Customer Millennials Transform Gen Z 52

Neil Patel

NOVEMBER 9, 2021

In fact, the livestreaming market is set to reach $247 billion by 2027. Livestreaming is a great way to promote your brand and increase exposure. By introducing your product or brand to new audiences, you can expand your reach and grow your sales. Similarly, 82 percent prefer live brand videos to social posts.

Advertising 106

Advertising Advertisers User-Generated Promotion 106

SocialPilot

JANUARY 16, 2024

Or perhaps you’re wondering which platform has the highest brand engagement rate? SOCIAL MEDIA ADVERTISING STATISTICS Leveraging social media advertising statistics is crucial for optimizing campaigns and maximizing reach across various platforms. billion people will be reachable through social media advertising by 2027.

Gen Z 115

Gen Z User-Generated Millennials Advertising 115

SocialPilot

DECEMBER 14, 2023

Infotainment has transformed brands’ approach to captivate their audience, blending learning with leisure to deliver content that sticks. Brands are tapping into storytelling, dynamic videos, and eye-catching graphics to inform and entertain. Start by choosing the platforms that align with your target audience and brand voice.

Transform 115

Transform Social Media Marketing Food User-Generated 115