Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Influencer Marketing 124

Influencer Marketing Entertainment Marketing Marketers 124

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. billion in 2024. billion in 2024.

Shoppers 82

Shoppers Customer loyalty Advertising Advertisers 82

Hubspot Marketing

MAY 30, 2023

billion in advertising revenue, a 155% increase over the prior year. Though de-influencing has been a buzzy term on the app, TikTok effectively drives consumer decisions. The latest estimates predict the creator economy will top a half trillion dollars by 2027 , but will that be the case without TikTok?

Customer Acquisition 106

Customer Acquisition Influencer Marketing Promotion Advertising 106

SmartBrief - Marketing

AUGUST 1, 2023

In-game ads Since video games are the primary social venue for a lot of people, one main marketing technique uses similar strategies to those companies employ when advertising in out-of-home locations like billboards and stadiums. Last year, the Snapchat AR game was looking to attract the interest of marketers.)

Customer 52

Customer Millennials Transform Gen Z 52

Neil Patel

NOVEMBER 9, 2021

In fact, the livestreaming market is set to reach $247 billion by 2027. As a marketer, all you need to do is decide where your target audience is active, find a streamer that fits your brand persona, and sponsor their work. Advertise Sponsorship Opportunities. Do you sponsor livestreaming events? If not, why not?

Advertising 106

Advertising Advertisers User-Generated Promotion 106

SocialPilot

JANUARY 16, 2024

SOCIAL MEDIA ADVERTISING STATISTICS Leveraging social media advertising statistics is crucial for optimizing campaigns and maximizing reach across various platforms. Global ad spending in the social media advertising market is expected to reach $219.8 By 2027, it is estimated that $247.30 billion in 2024.

Gen Z 113

Gen Z User-Generated Millennials Advertising 113

SocialPilot

DECEMBER 14, 2023

Social Media Trend #4: The Blossoming Creator Economy A report from Goldman Sachs forecasts that the creator economy will nearly double in value, reaching $480 billion by 2027, up from its current valuation of $250 billion. Identify micro-influencers and content creators who align with your brand values and target audience.

Transform 112

Transform Social Media Marketing Food User-Generated 112