The creator economy: Making dollars and sense out of social partnerships
Sprout Social
MARCH 27, 2025
Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. By 2027, that figure is expected to balloon to $500 billion. A creator and influencer marketing strategy is no longer a nice to have, its an absolute necessity. TikTokMadeMeBuyIt).
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