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Should You Add Virtual Reality to Your Omnichannel Marketing Strategy?

Campaign Monitor

In an omnichannel marketing strategy, AR and VR technologies ultimately provide customers with a digital experience in place of a traditional, physical one, offering brands a new space to market their products and services. The post Should You Add Virtual Reality to Your Omnichannel Marketing Strategy?

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Channel, partner, and ecosystem tech is one of the hottest categories in martech today

Chief Martec

That was also the post where he boldly estimated that there were 100,000 software companies in the world — a rather staggering number that he expected to grow to 1 million by 2027. (“We’re gonna need a big chart,” I quipped, thinking of the modest 5,381 solutions on the 2017 martech landscape. billion by 2027.

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Rise of CTV in marketing: Discover strategies that drive success

SmartBrief - Marketing

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. Insider Intelligence reports that CTV ad spend will grow year-over-year by $5.5 billion in 2024.

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15 Key Marketing Automation Statistics

Backlinko

Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2027 $9.53 billion Revenue of marketing automation solution vendors is forecasted to reach $6.6 billion 2022 $5.19

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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. From influencer marketing growth stats to data surrounding the top three influencer marketing platforms, learn more about the state of this marketing strategy and how to get started.

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100 Essential PPC Statistics Every Marketer Needs to Know in 2023

Hubspot Marketing

The largest social ad market in the world? Social media ad revenue is expected to balloon up to $385 billion by the year 2027. Search Engine Marketing Statistics Around 93% of all virtual experiences , online interactions, and journeys begin with a search engine. The average ROI for Search Engine Marketing (SEM) is 250%.

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8 Proven tactics to increase your social commerce sales

Unbounce

Whether your customers make a purchase in an app or on your website, the marketing strategy focuses on attracting customers to your website, landing page, or product page to drive sales and generate conversions. billion market , expected to grow to $604.5 billion by the year 2027. Source: Target/Instagram.

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