Backlinko

JULY 16, 2025

Users notice it, remember it, and later search for your brand directly. According to a Semrush study , AI search traffic will surpass traditional search by the end of 2027. But it also helps users self-identify, which can increase leads and conversions. That kind of transparency helps establish trust with users and LLMs.

User-Generated

Spiralytics

AUGUST 10, 2025

South Oregon University ) A case study on analytics found that business intelligence using data visualization will offer an ROI of $13.01 billion by 2027, exhibiting a CAGR of 10.2% South Oregon University ) A case study on analytics found that business intelligence using data visualization will offer an ROI of $13.01

Transform

Search Engine Land

JANUARY 8, 2024

As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead. Search evolution: Prioritizing intent over keywords The era of keyword stuffing is over, replaced by a focus on user intent. What C.R.A.F.T.

Transform

Marketing Insider Group

NOVEMBER 27, 2023

Each platform has its unique environment and user expectations. Track how each piece performs in terms of user engagement, time on page, and social shares. Use analytics to measure the performance of each variation in terms of conversion rates. To understand where your brand stands, run experiments across different platforms.

User-Generated

Unbounce

MAY 16, 2023

By now, we’ve all seen some kind of AI-generated content. These AI copywriting tools can write entire social posts, even customizing the messaging for your target audience and driving higher engagement. Provide customer service. billion social media users today , and that number is projected to grow to 5.85

Transform

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Search Engine Journal) Google drives 59.2%

Digital Marketing

Digital Marketer

NOVEMBER 14, 2022

billion by 2027. Your customers read your social media posts, and they also read posts and reviews that discuss your brand and your products. How do you use social media as an efficient lead generation tool? Even a small B2B business might look to LinkedIn to connect with existing customers and to generate leads.

Customer

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. Email marketing helps organizations acquire and retain customers, build businesses and make more money. over that period.

Email Marketing

Martech

SEPTEMBER 29, 2023

Which are best for my industry and for my customers? Data management: Snowflake is the ultimate outsourced B2B data management cloud, positioning itself as the next generation of martech after the “stack.” It enables a real 360-degree view of the customer across first-, second- and third-party data.

eCommerce

Neil Patel

NOVEMBER 9, 2021

Livestreaming is a booming industry, especially among younger generations. In fact, the livestreaming market is set to reach $247 billion by 2027. As well, live videos have been found to hold user attention 10-20x longer than pre-recorded content. Do you sponsor livestreaming events? If not, why not?

Advertising

Sprout Social

JULY 18, 2023

These experiences extend to all customer interactions, especially those on social media. New generations of consumers choose social as their communication channel of choice, and turn to their favorite networks to plan everything from their next restaurant reservation to a complete travel itinerary. billion users expected by 2027.

Branding

Welcome Software

JANUARY 12, 2024

Augmentation for other core strategic skills : Data analysis with a co-pilot makes it so much easier to stay creative without missing a beat from all the data my strategy generates. And lately, AI-generated content is also becoming a bit of a distraction in its own way. Read more about copy generators for Web Experimentation.

Content Marketing

SocialPilot

MAY 30, 2024

19 Social Media Best Practices You Need to Know [2024 Edition] Based on the different stages of a brand’s social media campaigns, here are 19 best practices for social media for planning, content, engagement, execution, innovation, customer services, and much more to keep you on check from start to end. specific to your social channel.

Branding

Buffer Marketing

JANUARY 3, 2024

million users by 2027 (although that’s great) but also because it’s the place to be to attract talent, engage with your audience, and give your brand a voice. In the “Header” header, you can customize the button name that redirects people to your website.

User-Generated

Welcome Software

JANUARY 12, 2024

Augmentation for other core strategic skills : Data analysis with a co-pilot makes it so much easier to stay creative without missing a beat from all the data my strategy generates. And lately, AI-generated content is also becoming a bit of a distraction in its own way. Read more about copy generators for Web Experimentation.

Content Marketing