The Drum
JULY 31, 2025
Estimated to be worth nearly half a trillion dollars by 2027 , the creator economy may, at least partially, be the answer to marketers’ burning question: “Where will linear TV ad dollars go?” According to eMarketer , YouTube, TikTok, Instagram and Snapchat all independently have larger Gen Z audiences than linear TV.
Sprout Social
MARCH 27, 2025
By 2027, that figure is expected to balloon to $500 billion. Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.
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illumin
AUGUST 27, 2024
It found that 20% of Gen Z expected same-day delivery and that 60% of them were willing to pay extra for it. The global resale market is estimated to grow to $350 billion by 2027. According to a McKinsey report, same-day delivery is most important to younger demographics.
illumin
APRIL 16, 2025
A huge majority of the Gen Z and millennial generations are in the digital world nowadays. By 2027, we could see 840,000 fewer 12th-grade and 700,000 fewer 10th-grade names available to buy. That means a big opportunity to leverage social media such as Meta and TikTok advertising, as well as connected TV advertising.
Spiralytics
JANUARY 23, 2025
Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations. Gen Z: 14% of content creators 9. Who are the content creators?
illumin
APRIL 4, 2025
TV and streaming sports rights is expected to nearly double between 2017 and 2027. NIL partnerships have expanded beyond just star athletes, as brands are now increasingly collaborating with micro and nano influencers who have strong connections within niche communities that are resonating with todays Gen Z audiences.
Hubspot Marketing
MAY 1, 2020
billion by 2027. Almost half of Gen Z watches their favorite shows live on social media. For example, if you're interested in gaining awareness from a more general audience, Facebook Live might be a great option due to the platform's age and its number of users. 25 Live Video Stats That Marketers Need to Know.
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