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GenAI must win consumer trust if it is going to transform search marketing

Martech

adults used generative AI as their primary tool for online searches in 2023, a figure that is expected to reach over 90 million by 2027, according to the report “ Online Search After ChatGPT ” (registration required). AI, SEO and digital marketers Even so, AI is having a significant impact on digital marketing. In 2023, 13 million U.S.

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How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. These applications significantly transformed the digital landscape, though not always in everyone’s best interest. Major tech companies have been rushing to develop their own AI models, dramatically altering the digital landscape.

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The latest AI-powered martech news and releases

Martech

Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion. The system produces lifelike voices without high costs.

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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

By 2027, that figure is expected to balloon to $500 billion. Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands.

Gen Z 94
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41 Key AI Statistics

Backlinko

The AI-centric software market’s annual revenue worldwide is forecasted to hit approximately $251 billion in 2027 (up from $64 billion in 2022) and that’s excluding generative AI software – IDC Spending on generative AI platforms and applications is estimated to hit $55.7 billion in 2022) and accounted for approximately 17.5%

B2C 115
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AI in social media: 6 tools to get you started fast

Unbounce

billion by 2027. And with the right AI marketing tools , it can totally transform the way you work. Best AI tools for social media Nowadays, marketers use AI tools for so many different parts of their job: email marketing, SEO, data analytics, optimization, customer support—and, of course—social media.

Transform 131
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How AI will affect the future of search

Search Engine Land

Artificial intelligence (AI) is revolutionizing the digital landscape – leaving no room for outdated SEO tactics. This shift demands a change in SEO strategies – prioritizing creativity and relevance over mere keyword density. Today’s SEO is about aligning with user goals and pain points, not just keyword counts.

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