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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM 121
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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?

CMO 113
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A beginner’s guide to footfall attribution: the basics

illumin

trillion USD of global retail sales will still occur offline in 2028. How footfall attribution works Footfall attribution uses a combination of technology, data, and analytics tools to track visitors. Analytics : After gathering the data, analytics tools help interpret the results. Forrester predicts that $28.7

Retail 95
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What to expect from social media management in 2028

Sprout Social

As social becomes the primary hub for high-resolution consumer insights, imagine how other departments could transform their work. Expecting teams to manually collate massive amounts of social listening data and transform it into actionable recommendations takes time away from their core work. Intelligent.

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These Roadblocks Prevent AI Adoption — HubSpot’s Senior Director of Global Growth Shares How Champions Can Conquer the Challenge

Hubspot Marketing

Over the last year, Ive seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. Our Solutions Partners provide services that complement HubSpots platform offerings from implementations to AI-driven analytics to advanced custom integrations. Lets use HubSpot as an example. Its a win-win.

Transform 107
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Top Trends in the Future of Email Marketing AI for 2025

Vertical Response

Key Takeaways AI will enhance email marketing in 2025 through advanced personalization techniques, including dynamic content and predictive analytics, to improve customer engagement. Key trends in AI-powered personalization include advanced segmentation, dynamic content generation, and predictive analytics.

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Social media ROI statistics marketers need to know in 2025

Sprout Social

Visible logos on ads can drive 5x ROI on Facebook Research from Meta and Analytic Partners reveals that making your logo visible, especially within the first two seconds of an ad, can result in 5X higher ROI on Facebook. compound annual growth rate (CAGR) and is projected to pass $1 trillion by 2028.

Gen Z 69