Martech

OCTOBER 24, 2023

For instance, if your analytics showcase a segment that demonstrates high purchase intent based on their digital engagement, you can direct specific campaigns their way, increasing your chances of conversion. The post Transforming email addresses into actionable insights appeared first on MarTech.

Transform 118

Transform Customer Journey Analytics Digital Marketing 118

Search Engine Land

OCTOBER 24, 2023

For instance, if your analytics showcase a segment that demonstrates high purchase intent based on their digital engagement, you can direct specific campaigns their way, increasing your chances of conversion. Wasted opportunities in marketing can translate to lost revenue, damaged brand reputation and decreased customer satisfaction.

Transform 102

Transform Customer Journey Analytics Digital Marketing 102

Martech

JANUARY 24, 2024

” The origins of StreamAlive StreamAlive was co-founded by Lux Narayan, well known in the martech space as the ten-year CEO of social media analytics and intelligence platform Unmetric. The post Transforming meetings with StreamAlive’s visual chat experience appeared first on MarTech.

Transform 110

Transform Analytics Communications Event Marketing 110

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? The answer: AI, baby.

Transform 126

Transform Analytics Marketing Marketers 126

Adobe Experience Cloud Blog

AUGUST 6, 2020

Finding ways to begin, continue, and accelerate the digital transformation of your business is now a clear necessity for moving forward into the post-pandemic world. Data analytics helped businesses see changes in their customers’ behavior and better understand what they need, want, and how they’re feeling. Ready or not.

Transform 174

Transform Shipping Entertainment Communications 174

Martech

DECEMBER 6, 2023

Download your copy now to: Benchmark your martech stack against industry leaders Learn how top brands achieve business impact through content Discover the latest content analytics and AI tools powering growth Get the insights you need to make smarter decisions on platforms, strategies, and budgets.

Transform 114

Transform Digital Marketing Content Marketing Marketing 114

Martech

DECEMBER 28, 2022

In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. Marketers need to continue to understand their customers better through analytics. The post 2023 Predictions: Experience, Ecommerce and Transformation appeared first on MarTech. Get MarTech! In your inbox.

Transform 117

Transform eCommerce Shoppers Retail 117

Search Engine Land

AUGUST 17, 2023

Generative AI is reshaping how we find information online, transforming search marketing and revolutionizing how marketers optimize online presence. Predictive AI is Google’s bread and butter and has been transformative over the last five years. Gobert-Jones suggests this is where technology will be more transformative.

Transform 95

Transform User-Generated Market Trends Analytics 95

Search Engine Land

NOVEMBER 8, 2023

Download your copy now to: Benchmark your martech stack against industry leaders Learn how top brands achieve business impact through content Discover the latest content analytics and AI tools powering growth Get the insights you need to make smarter decisions on platforms, strategies, and budgets.

Transform 110

Transform Digital Marketing Content Marketing Marketing 110

Martech

JANUARY 21, 2022

The majority of agencies are looking to partnerships and outsourcing as ways to improve marketing technology services and capabilities, according to a new study commissioned by marketing analytics and business communications platform CallRail. The post How are digital agencies helping marketers transform in 2022? The study surveyed U.S-based

Transform 120

Transform Marketing Marketers Analytics 120

Martech

AUGUST 31, 2021

But it’s also clear that the pace of transformation is leading marketers to continually evaluate their tech stacks as platforms add features and new tools emerge that enable marketers to create, integrate and orchestrate better than before. If anything, it picked up speed. Download the report (no registration required).

Transform 123

Transform Marketing Marketers Management 123

Marketing Insider Group

OCTOBER 15, 2020

It was my pleasure to recently connect with her to discuss the evolution of digital marketing in the face of a global pandemic, the implications of a shift to virtual events, and marketing analytics, data, technology (MarTech) and more. Are there key skills they should focus upon? Join him online: Twitter , Facebook , LinkedIn.

Transform 142

Transform Event Marketing Analytics Thought Leadership 142

Martech

MARCH 10, 2022

The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense , confirmed that digital transformation is sweeping marketing. While 76% are planning or undergoing a transformation of their external agency model.

Transform 105

Transform eCommerce Digital Marketing Management 105

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 114

Analytics Transform Key Performance Indicator CRM 114

Search Engine Land

MARCH 28, 2024

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. Accessibility. For You customization.

Analytics 95

Analytics Transform Search Marketers Branding 95

Search Engine Land

NOVEMBER 13, 2023

The post Transforming agencies into profit powerhouses with client retention appeared first on Search Engine Land. With the right combination of planning, data, technology, and thoughtfulness, you can keep your clients in it for the long haul and grow your agency. Get started with a 14-day free trial of CallRail today.

Transform 106

Transform Whitepaper Non-Profit CRM 106

Rock Content

AUGUST 21, 2020

The path chosen for almost all of them is a concept called Digital Transformation. With that in mind, let’s talk about Digital Transformation and how you can implement it with the following topics: What is Digital Transformation? Why companies need Digital Transformation? Examples of Digital Transformation.

Transform 133

Transform Finance Customer loyalty Digital Marketing 133

Digital Marketer

DECEMBER 19, 2022

This part of digital marketing is still advancing as new technologies like data analytics drive marketing insights. The post How Ecommerce Transformed Marketing appeared first on DigitalMarketer. The most significant advancement in marketing from the rise of online culture is the use of customer data.

Transform 80

Transform eCommerce Retail Entertainment 80

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. This helps us to give a clear picture of the future of in-housing and digital transformation. Next steps in your digital transformation journey.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Adobe Experience Cloud Blog

AUGUST 2, 2017

It’s easy to buy software, but it’s difficult to transform. I lead an organization and team that works with healthcare marketers to help them transform to become essential to their organization’s revenue program. Healthcare marketing needs to transform. Reporting and Analytics. And it’s the same with healthcare marketing.

Transform 134

Transform Manufacturing Thought Leadership Marketing 134

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. This helps us to give a clear picture of the future of in-housing and digital transformation. Next steps in your digital transformation journey.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Transform 75

Transform Analytics Inbound Marketing CRM 75

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?

Analytics 124

Analytics Transform Market Trends Customer 124

Martech

JANUARY 18, 2023

Digital experience analytics platform Glassbox has announced that it will integrate ChatGTP with its digital experience analytics platform. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation. Why we care. An early hint of a trend?

Analytics 127

Analytics Transform Customer Journey eCommerce 127

SMEI

DECEMBER 20, 2022

Digital Transformation and its Importance in 2023. Digital transformation in marketing refers to the integration of digital technology into marketing processes and strategies to improve customer engagement and reach, gather and analyze customer data, and streamline marketing workflows. . CMO and CTO Partnerships in 2023.

Transform 55

Transform Marketing Marketers Manufacturing 55

Martech

AUGUST 29, 2023

In the new analytics landscape, creative execution emerges as the critical optimization lever. This transformation has brutally stifled collaboration and left creative teams feeling frustrated by the absence of data to explain the impact of their efforts.

Analytics 98

Analytics Transform Digital Marketing Advertising 98

Martech

MARCH 31, 2022

Later, he found more balance, challenging constraints at critical junctures while channeling his creative genius to transform industries. ” Thankfully, site analytics can be an impartial judge in determining how tasty the site needs to be to drive conversion before additional flavor becomes superfluous. CMOs can learn from Jobs.

Transform 109

Transform CMO Whitepaper Marketing 109

Digital Marketer

MAY 24, 2023

The post Data-driven Marketing: How Graphs & Charts Transform Digital Strategies appeared first on DigitalMarketer. From line graphs and scatter plots to heatmaps and chord diagrams, there are a variety of charts and graphs that businesses can use to reveal digital marketing trends and stay ahead of the competition.

Transform 74

Transform Digital Marketing User-Generated Market Trends 74

Martech

OCTOBER 6, 2023

Collaboration empowers marketing operations to support and educate data science teams to advance marketing analytics within a data-driven framework. Providing career development opportunities in BI tools or SQL can transform them into an internal marketing reporting powerhouse. Dig deeper: How marketers can measure success Get MarTech!

Analytics 135

Analytics Transform Marketing Automation Platform Health 135

Search Engine Land

JULY 11, 2023

The post Transform customer experience and drive business results with an optimized tech stack appeared first on Search Engine Land. Learn more by registering and attending “From Chaos to Clarity: Resolving Trust Issues to Optimize Your Tech Stack,” presented by Zeta Global. Click here to view more Search Engine Land webinars.

Transform 71

Transform Customer Whitepaper Branding 71

Martech

OCTOBER 20, 2021

Samsung was using Elasticsearch, an open and free search and analytics platform, to power their help destination. The post How Samsung transformed their customer experience with a new support site search appeared first on MarTech. In the first weeks of pandemic lockdowns, customers were finding Samsung’s support site.

Transform 115

Transform Customer Energy Customer Journey 115

The CMO Survey

SEPTEMBER 27, 2023

The use of AI to improve marketing ROI by optimizing the content and timing of digital marketing, for programmatic advertising and media buying, for predictive analytics to generate customer insights, and for targeting decisions are currently low with only roughly one third of marketing organizations using AI for these purposes.

CMO 288

CMO Transform Customer Acquisition B2C 288

Welcome Software

JUNE 6, 2022

They are all facets of digital transformation in retail. Retail businesses that thrive adopt digital transformation strategies, which means it’s crucial to understand and apply them. So, to start, let’s define digital transformation in retail. So, to start, let’s define digital transformation in retail.

Transform 40

Transform Retail Health CRM 40

Marketing Insider Group

JULY 13, 2020

I had the opportunity to recently catch up with her and discuss the future of marketing, the use of marketing analytics and her advice for marketers to advance and grow their careers. We have come to embrace the concept of “Modern Marketing” over that time, with marketing and digital transformation seeming to accelerate constantly.

Transform 81

Transform CMO Direct Mail Global Marketing 81

Adobe Experience Cloud Blog

SEPTEMBER 20, 2018

Together we will deliver an unrivaled solution that will place customer experience and engagement at the heart of digital transformation. The post Adobe to Acquire Marketo to Place Customer Experience and Engagement at the Heart of Digital Transformation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Transform 134

Transform Place Customer Thought Leadership 134

Martech

AUGUST 5, 2022

Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. Read next: Only 11% of CMOs say they have achieved digital transformation goals. North American marketers. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Analytics 143

Analytics Transform Customer CMO 143

Martech

MARCH 21, 2024

AI’s predictive analytics can unlock nuanced consumer behavior patterns, allowing for more targeted marketing efforts. Uncover gaps where opportunities for AI integration exist — places where automation can streamline workflows or analytics can glean unprecedented insights. Mapping the transformation journey.

Transform 118

Transform Analytics CMO CRM 118