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A beginner’s guide to footfall attribution: the basics

illumin

trillion USD of global retail sales will still occur offline in 2028. Footfall attribution is the method used to track and analyze the relationship between online ads, digital campaigns, and the number of people visiting physical stores, helping businesses figure out how their marketing efforts drive customers into their locations.

Retail 95
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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

Gartner projects that 33% of enterprise software will include true agentic AI by 2028 up from less than 1% today. It creates a personalized customer journey that optimizes conversion from each moment and interaction, said Ermakovich. The potential is clear, as is the utility.

Price 111
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AI-powered martech releases and news: Feb. 29

Martech

Well, there’s always 2028. Digital content performance can be tracked and analyzed across the entire customer journey. “I was disappointed to see a lot of errors on basic facts,” said Bill Gates (No, not that one), a Republican county supervisor in Maricopa County, Ariz., who participated in the testing. That’s concerning.”

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15 Key Marketing Automation Statistics

Backlinko

billion 2028 $10.76 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2027 $9.53 billion 2029 $12.14

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10 advanced social media copywriting best practices

Sprout Social

We used our article, about what your social team will look like in 2028, to generate each of these posts. Tailor your CTAs to the customer journey and your content funnel. Write a one-sentence summary of the article, and share a link to it in your comment section or bio. Consult our list of example CTAs to get started.

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Top Trends in the Future of Email Marketing AI for 2025

Vertical Response

Integrating email marketing with other business systems provides deeper insights into the customer journey, enabling more cohesive and effective strategies. AI enhance customer engagement through behavioral analysis, automated A/B testing, and real-time personalization.

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What is CRM and how does it support marketing?

Martech

A CRM system can help organizations combat this challenge by speeding up communication, offering insights to help anticipate needs, and orchestrating marketing activities to deliver relevant information to enhance customer journeys. billion by 2028, according to Grand View Research, Inc. billion by 2028.

CRM 98