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A beginner’s guide to footfall attribution: the basics

illumin

trillion USD of global retail sales will still occur offline in 2028. Footfall attribution is the method used to track and analyze the relationship between online ads, digital campaigns, and the number of people visiting physical stores, helping businesses figure out how their marketing efforts drive customers into their locations.

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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

Gartner projects that 33% of enterprise software will include true agentic AI by 2028 up from less than 1% today. It creates a personalized customer journey that optimizes conversion from each moment and interaction, said Ermakovich. The potential is clear, as is the utility.

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Top Trends in the Future of Email Marketing AI for 2025

Vertical Response

Integrating email marketing with other business systems provides deeper insights into the customer journey, enabling more cohesive and effective strategies. AI enhance customer engagement through behavioral analysis, automated A/B testing, and real-time personalization.

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Social media ROI statistics marketers need to know in 2025

Sprout Social

Googles internal data demonstrates that brands should deploy YouTube across the customer journey. compound annual growth rate (CAGR) and is projected to pass $1 trillion by 2028. A full-funnel YouTube strategy drives a 9% increase in conversions You can do more on YouTube than build brand awareness.

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Why You Should Read Business Books That Are Not About Business

Duct Tape Marketing

And building trust and guiding the customer journey and getting referrals, which I'm sure people, if they've heard you speak, I've heard you on those topics before. Everyone, John Jans is writing a fiction book coming out in 2028. Sara Nay (14:29): Yeah, absolutely. I want to take it back to you a little bit at this point.

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15 Key Marketing Automation Statistics

Backlinko

billion 2028 $10.76 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2027 $9.53 billion 2029 $12.14

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AI-powered martech releases and news: Feb. 29

Martech

Well, there’s always 2028. Digital content performance can be tracked and analyzed across the entire customer journey. “I was disappointed to see a lot of errors on basic facts,” said Bill Gates (No, not that one), a Republican county supervisor in Maricopa County, Ariz., who participated in the testing. That’s concerning.”