Hubspot Marketing

APRIL 29, 2025

And, of course, to do so with tighter marketing budgets and timelines. Most people hear AI and think of a generative AI tool like ChatGPT or DALL-E. And these AI tools have already influenced digital marketing by helping teams brainstorm ideas, draft content, and automate simple tasks. Agentic AI fills that gap.

Price 104

Price CMO Marketing Marketers 104

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Here are some stats around favourite platforms and demographics.

Influencer Marketing 97

Influencer Marketing Marketing Marketers User-Generated 97

Martech

APRIL 8, 2024

As she mentions, Google’s Search Generative Experience (SGE) — which is still being tested — is very popular with users. She expects this and other genAI search innovations will mean huge changes in digital marketing. The fact is users don’t want personalization, what they want are better experiences.

B2C 120

B2C Thought Leadership User-Generated Advertising 120

Rock Content

FEBRUARY 15, 2024

Today, 73 percent of marketers use AI in some way. By 2028, AI is expected to be a $107.5 Generative AI is a revolution inspiring creative efforts across a broad scope of industries, including marketing. There are a number of AI tools that can generate thought-provoking posts for various social media channels.

Transform 98

Transform User-Generated Education Health 98

SocialPilot

JANUARY 31, 2024

Influencer marketing is a relationship-demanding approach that is not just restricted to consumer-based brands, but it’s achieving huge success in the B2B domain. As per the data from Stastica, the SaaS market will reach $374.50 billion by 2028. Influencer marketing was estimated to be worth $21.1 billion in 2024.

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119

Backlinko

JANUARY 8, 2024

Sweden and Norway have the largest number of monthly listeners by percentage of internet users Video podcasts are on the rise, offering a new dimension to audio storytelling. Here’s a detailed table: * Projected figures Year Size of Podcast Industry Market ($) 2023 23.56 billion 2028* 80.07 billion 2024* 30.03 Finland 27.6%

Entertainment 121

Entertainment User-Generated Affiliate Marketing Advertising 121

Marketing Insider Group

MAY 13, 2024

Ever felt like the digital marketing world is spinning just a tad too fast? What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? It cuts out the overlap, making your marketing efforts leaner and meaner.

PR 105

PR SEO User-Generated Promotion 105