Sprout Social

MARCH 13, 2025

Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge.

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. compound annual growth rate (CAGR) and is projected to pass $1 trillion by 2028.

Gen Z 82

Gen Z Social Media Marketing Transform Marketers 82

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Rock Content

OCTOBER 20, 2023

Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. Still, it’s important to follow the evolution of influencers to understand how they can shape consumer behavior and the best ways to connect with them.

Influencer Marketing 97

Influencer Marketing Gen Z Marketers Marketing 97

Customers.ai

DECEMBER 12, 2023

trillion by 2028 , there is no slowing down. Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. Online spending has skyrocketed and with online retail revenue predicted to hit $1.1

eCommerce 107

eCommerce PR User-Generated Marketers 107

Unbounce

MARCH 12, 2024

In fact, the digital ecommerce market is projected to reach $10.3 trillion USD (yes, trillion with a “T”) by 2028. But that’s okay—peeking at your competitors can provide insights that can be helpful to you, just like this: Check out competitor websites to understand their offerings, marketing strategies, and customer feedback.

Product 59

Product eCommerce eBook Shipping 59