Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?

CMO 119

CMO Transform Price Education 119

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119

Sprout Social

MARCH 13, 2025

million users in 2028. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. With in-app shopping adoption slowing, brands should shift focus from direct sales to community-driven engagement and influencer partnerships.

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Customers.ai

DECEMBER 12, 2023

trillion by 2028 , there is no slowing down. Additionally, the platform is equipped with tools for SEO, multi-channel selling, and analytics. Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024.

eCommerce 107

eCommerce PR User-Generated Marketing 107

Spiralytics

DECEMBER 15, 2024

Almost 70% of Filipinos on social media bought a product due to an influencer’s recommendation. of Filipino social media users follow influencers; 25% follow brands with purchasing intent. DataReportal ) Influencer marketing expenditure in the Philippines increased by 17.7% million on influencer marketing.

Entertainment 52

Entertainment Advertising Advertisers Shoppers 52

Unbounce

MARCH 12, 2024

In fact, the digital ecommerce market is projected to reach $10.3 trillion USD (yes, trillion with a “T”) by 2028. Master SEO and keyword optimization Effective SEO (search engine optimization) is the key to bringing more potential customers to your site.

Product 59

Product eCommerce eBook Shipping 59

Spiralytics

DECEMBER 15, 2024

Almost 70% of Filipinos on social media bought a product due to an influencer’s recommendation. of Filipino social media users follow influencers; 25% follow brands with purchasing intent. DataReportal ) Influencer marketing expenditure in the Philippines increased by 17.7% million on influencer marketing.

Entertainment 52

Entertainment Advertising Advertisers Shoppers 52