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Shining a light on the missing menopause market

SmartBrief - Marketing

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. billion by 2028, driven by increasing awareness of menopause as a critical health phase and the demand for innovative solutions. Williams (Parallel Path) Why does this matter now more than ever?

Health 115
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26 LinkedIn Stats to Know for 2025

Buffer Marketing

between 2024 and 2028. Millennials and Gen Z make up the core of the platform’s age distribution Professionals aged 25–34 make up over 47% of LinkedIn’s users — the largest age group on the platform. DataReportal ) puts the figure closer to 1.2 billion, showing consistent year-over-year growth.

Gen Z 88
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Millennials: seven hours and 45 minutes. million users in 2028. While Instagram remains strong, the anticipated decline in users by 2028 suggests brands should diversify their social media strategies to stay relevant. million users in 2028. million in 2028. Gen X: six hours and five minutes.

Gen Z 57
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60 social media statistics marketers need to know in 2025

Hootsuite

billion people worldwide use social media Experts predict over six billion people will be using social media by 2028 (so get your baby a good screenname now). Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. Source: Statista 2.

Gen Z 110
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Social media ROI statistics marketers need to know in 2025

Sprout Social

compound annual growth rate (CAGR) and is projected to pass $1 trillion by 2028. Influencer posts inspire monthly purchases for 49% of consumers According to Sprout Socials 2024 Influencer Marketing Report , Gen Z and millennials are most likely to buy products recommended by influencers, doing so daily or weekly.

Gen Z 84
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B2B marketing on X: What you need to know

Martech

But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public way to join conversations as they happen. Forecasted growth: Statista predicts over 500 million users by 2028 (503.42 million) and a 17.32% increase between 2024 and 2028.

Gen Z 112
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Is the metaverse going to go big or go home?

Martech

billion in 2028. YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. So, here’s some stats about the metaverse to consider as you come to your own conclusions.

Gen Z 130