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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach.

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6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness. Why influencer brand safety is more important than ever Spending on influencer marketing is a massive part of overall marketing budgets—and is continuing to grow.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8

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60 social media statistics marketers need to know in 2025

Hootsuite

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

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Social Media in the Philippines Facts and Statistics [2025]

Spiralytics

Meltwater ) By 2029, social media users in the Philippines will be at 95.18 DataReportal ) TikTok’s advertising reach is 58.2% Meltwater ) By 2029, social media users in the Philippines will be at 95.18 DataReportal ) TikTok’s advertising reach is 58.2% million on influencer marketing.

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31 TikTok Statistics to Know for 2025

Buffer Marketing

billion users in 2029. As of early 2025, South-Eastern Asia had the largest share of TikTok’s advertising audience, with 298 million users — that’s 18.7% That’s largely because TikTok doesn’t feel like traditional advertising or Google ads. TikTok has 1.59 It is expected to reach 1.9

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Social Media in the Philippines Facts and Statistics [2025]

Spiralytics

Meltwater ) By 2029, social media users in the Philippines will be at 95.18 DataReportal ) TikTok’s advertising reach is 58.2% Meltwater ) By 2029, social media users in the Philippines will be at 95.18 DataReportal ) TikTok’s advertising reach is 58.2% million on influencer marketing.