Retail media moves from the bottom of the funnel to center stage
Martech
JUNE 24, 2025
As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. Brands now run RMN campaigns on everything from Prime Video and streaming TV to native placements inside retailer mobile apps. Shoppable branded content. Native placements. Even interactive formats.
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