Martech

MARCH 22, 2024

Real-life application: I worked with a client whose brand was constantly up against creative blocks when planning content, with not enough time or resources to spend on deep-dive content research. The post Transforming content marketing lifecycles with AI appeared first on MarTech. Get MarTech! In your inbox.

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Transform Content Marketing Marketing Marketers 94

Calvyn Lee Blog

NOVEMBER 24, 2023

Surprisingly, despite over a decade of digital transformation, research reveals most businesses still have significant room for improvement: Only 30% have an integrated digital marketing strategy aligned with their overall marketing strategy. Most brands land somewhere in between. Free tools meet the needs of early-stage companies.

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Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dig deeper: Two frameworks for resolving identity and improving customer experience Ramping up content over ads “What’s accelerated is customers’ expectations of brands,” said Dillon.

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Transform Customer Education Management 115

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

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Transform Customer Branding Food 67

Adobe Experience Cloud Blog

AUGUST 6, 2020

Finding ways to begin, continue, and accelerate the digital transformation of your business is now a clear necessity for moving forward into the post-pandemic world. Nurture human connection as an essential aspect of your digital transformation. Now it is time to recognize that the digital era has fully begun. Ready or not.

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Transform Shipping Entertainment Communications 174

Martech

OCTOBER 24, 2023

Wasted opportunities in marketing can translate to lost revenue, damaged brand reputation and decreased customer satisfaction. The post Transforming email addresses into actionable insights appeared first on MarTech.

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Transform Customer Journey Analytics Digital Marketing 107

Search Engine Land

OCTOBER 24, 2023

Wasted opportunities in marketing can translate to lost revenue, damaged brand reputation and decreased customer satisfaction. This means you can take the insights and directly apply them int The post Transforming email addresses into actionable insights appeared first on Search Engine Land.

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Transform Customer Journey Analytics Digital Marketing 102

Search Engine Land

JANUARY 4, 2024

The collaborative effort aims to transform the conventional 30-second ad spot by incorporating advanced digital technologies. This innovation aims to strengthen connections between brands and viewers, delivering measurable outcomes for advertisers partnering with GroupM. Why we care. What Group M is saying.

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Transform Advertising Advertisers Search Marketers 108

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dig deeper: Two frameworks for resolving identity and improving customer experience Ramping up content over ads “What’s accelerated is customers’ expectations of brands,” said Dillon.

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Transform Customer Education Management 99

Martech

DECEMBER 13, 2021

They outlined where top professionals in the field see agile methodologies shaping how consumers and brands interact. With so much digital transformation going on, we have to think about the customer journey.”. A transformed agile marketing ecosystem. They don’t take the time to converse with each other.”.

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Transform Thought Leadership Marketing Marketers 131

Martech

OCTOBER 11, 2023

So, the million-dollar question is: How do you build and maintain brand awareness (let alone drive revenue) in this new landscape? Write and promote a book The idea : A classic thought leadership tactic , authoring a book related to your field of expertise is a long-term strategy for establishing your brand and authority.

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Transform SEO Thought Leadership User-Generated 127

Search Engine Land

AUGUST 17, 2023

Generative AI is reshaping how we find information online, transforming search marketing and revolutionizing how marketers optimize online presence. Predictive AI is Google’s bread and butter and has been transformative over the last five years. Marketers can now use automated Brand Activator technology to help with just this.

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Transform User-Generated Market Trends Analytics 95

CMO Network

JANUARY 12, 2023

Digital transformation not only improves ones business model but can also positively impacts ones brand — allowing the business to become both more client-centric and culture-rich.

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Transform Branding CMO 83

Martech

DECEMBER 6, 2023

This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content. The post The 2023 Content Marketing Report: See how AI is transforming the game appeared first on MarTech.

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Transform Digital Marketing Content Marketing Marketing 107

Search Engine Land

NOVEMBER 8, 2023

This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content. The post The 2023 Content Marketing Report: See how AI is transforming the game appeared first on Search Engine Land.

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Transform Digital Marketing Content Marketing Marketing 110

Martech

AUGUST 31, 2021

Ever since we coined the phrase “ MarTech is marketing ” in 2019, it has only become clearer to us that the art of building brand, prospects and customers today cannot be separated from the tools we use to power those activities. The post MarTech Replacement Survey finds marketing transformation is accelerating appeared first on MarTech.

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Transform Marketing Marketers Management 112

Martech

DECEMBER 28, 2022

It seems that currently it’s all about how sneaky smart the bot is, not about how it can help lead customers to discovering your brand. And what other inroads will be made in customer experience for retailers and brands? as well as the messages they give to brands through email, social media, and even what they say to chatbots.

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Transform eCommerce Shoppers Retail 106

Martech

SEPTEMBER 1, 2021

Commsor, on the other hand, is not a community platform, but a kind of CRM for existing communities, allowing brands to tie together and analyze community activities on a range of platforms — Slack, Twitter, Zoom and others — all in one dashboard. MarTech Replacement Survey finds marketing transformation is accelerating .

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Transform CRM Marketing Marketers 112

Bannerflow

FEBRUARY 17, 2021

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In this guide we’ll be covering challenges in the financial sector and how digital transformation can benefit banking and finance. The benefits of digital transformation in banking and finance.

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Transform Finance New Technology Industry Insights 104

Martech

MARCH 10, 2022

The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense , confirmed that digital transformation is sweeping marketing. While 76% are planning or undergoing a transformation of their external agency model.

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Transform eCommerce Digital Marketing Management 102

Martech

SEPTEMBER 7, 2021

In fact, there are three rationales for getting assets in order: Reduce costs and risks; generate new revenue opportunities; and improve market or brand perception and competitiveness. MarTech Replacement Survey finds marketing transformation is accelerating. Still think you don’t need a DAM? Take Jarrod’s test. Read more here.

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Transform Digital Marketing Management Advertising 106

Trade Press Services Newsletter

MARCH 7, 2024

Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. In some cases, successful book publication brings monetary rewards that can build an author’s brand or business.

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Whitepaper Transform Thought Leadership Energy 311

Marketing Insider Group

MAY 11, 2020

If you thought you weren’t ready for digital transformation before, you may no longer have a choice. Previous research by McKinsey has shown that less than a third of companies are successful in digital transformation. Digital transformation is about a lot more than just the software you use, but getting it right is essential.

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Transform Thought Leadership Shipping Entertainment 118

Content Marketing Institute

MAY 11, 2021

Visualizing data is a great way for brands to get attention and earn credibility. They can transform your original surveys, user data, or third-party stats into something your audience wants to read.

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Transform Content Marketing Branding Marketing 143

Aspiration Marketing

MAY 31, 2023

In today's job market, it's crucial to prioritize employer branding and recruitment. However, with the rise of Artificial Intelligence (AI), these components are undergoing a significant transformation. AI has thrown employer branding and recruitment on its axis, accelerating and streamlining these processes.

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Transform Branding Marketing Marketers 215

Martech

MARCH 29, 2022

In his theme-setting comments, recorded at the Manhattan offices of public relations agency Channel V Media, Davis remarked on the way our lives have changed over the last two years, and how the relationships between marketers and buyers have been digitally transformed. Journeys have changed for digital consumers. Image: Third Door Media.

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CMO Network

MARCH 7, 2023

SOCi, a leading marketing platform for multi-location brands, announced today a fundraise of $120 million to develop a transformative line of AI-based marketing products and grow into new markets.

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Transform Customer New Markets Product 97

Rock Content

AUGUST 21, 2020

The path chosen for almost all of them is a concept called Digital Transformation. With that in mind, let’s talk about Digital Transformation and how you can implement it with the following topics: What is Digital Transformation? Why companies need Digital Transformation? Examples of Digital Transformation.

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Transform Finance Customer loyalty Digital Marketing 122

Digital Marketer

DECEMBER 19, 2022

Studies have found that up to 76% of customers are more likely to purchase from brands that personalize. There’s more to social media marketing than setting up a brand account and posting ads, though. Influencer marketing, where brands work with online personalities, is also part of social media marketing.

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Transform eCommerce Retail Entertainment 82

Marketing Insider Group

DECEMBER 8, 2020

Is digital transformation just a buzzword? B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Digital transformation is a necessity to stay competitive and meet customer needs.

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Transform eCommerce Thought Leadership Millennials 110

Econsultancy

MAY 18, 2022

We often hear about companies investing in CX transformation. But post-investment, what are the factors that actually make or break transformation? After all, research suggests that only 30% of big digital transformation projects typically achieve their target objectives and create sustainable change. Image: ASV Photography.

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Transform Customer Branding Product 89

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Not only will new opportunities open up catering to frugal shoppers, but many brands will pivot their message and focus on price. While corporate social responsibility continues to be important to U.S.

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Transform Retail Shoppers Price 96

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

The brands that inspire loyalty provide more than just great products—they become part of a customer’s identity, create inclusive communities , and build bonds with customers that are hard for competitors to replicate. Brand advocates are loyalists on steroids. A segment of Apple customers is the prime example of brand advocates.

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Transform Branding Thought Leadership Price 109

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. This helps us to give a clear picture of the future of in-housing and digital transformation. Next steps in your digital transformation journey.

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Transform Influencer Marketing Entertainment Retail 52

Duct Tape Marketing

APRIL 24, 2023

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.

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Transform CMO Marketing Strategy Marketing 66

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. This helps us to give a clear picture of the future of in-housing and digital transformation. Next steps in your digital transformation journey.

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Transform Influencer Marketing Entertainment Retail 52

Hubspot Marketing

FEBRUARY 12, 2024

Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Yap and Google certainly aren’t the only ones thinking about how brands can help consumers feel safer online.

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Transform Advertising Advertisers CMO 98