Sprout Social

JULY 30, 2024

Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness. Why influencer brand safety is more important than ever Spending on influencer marketing is a massive part of overall marketing budgets—and is continuing to grow.

Influencer Marketing 125

Influencer Marketing Branding Health Logistics 125

Sprout Social

MARCH 13, 2025

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies.

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Hubspot Marketing

MAY 5, 2025

As I look at AI and how its influencing marketing and social media, it hits me just how far weve come. AI agents for social media management can watch for trends, respond to customers, and adjust your strategy on the fly. Why use AI agents for social media management? Why use AI agents for social media management?

Price 87

Price PR Gen Z User-Generated 87