Sprout Social

JULY 3, 2025

YouTube: 8K Emily’s laid-back aesthetic and short-form fashion content resonate with both Gen Z and millennial audiences. APAC recommends that Australian marketers are careful to discern fads from lasting trends. How to find the right Australian fashion influencers Finding the right influencer starts with clear goals and data.

Fashion 90

Fashion Gen Z Branding Influencer Marketing 90

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

Gen Z 110

Gen Z Social Media Marketing User-Generated Millennials 110

Sprout Social

MARCH 13, 2025

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Millennials: seven hours and 45 minutes. Marketers should focus predominantly on the 2534 age group. X is also more popular among Millennials than other social media networks. But what are people doing online?

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Sprout Social

MAY 12, 2025

TikTok is expected to reach 35 billion users by 2029. Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%).

Gen Z 63

Gen Z Transform Fashion Food 63