2029 Influencer Marketing Promotion 
Sprout Social
JULY 30, 2024
Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness. Why influencer brand safety is more important than ever Spending on influencer marketing is a massive part of overall marketing budgets—and is continuing to grow.
Sprout Social
MARCH 27, 2025
Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. An example is influencer Michaela Ludlow , who works with Olay.
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Sprout Social
MAY 12, 2025
TikTok is expected to reach 35 billion users by 2029. According to Sprouts 2024 Influencer Marketing Benchmarks Report , TikTok influencers in the travel space have an average engagement rate of 3.36%. Users, influencers and brands alike take to the app to share recipes, do taste tests and promote products.
Spiralytics
DECEMBER 15, 2024
Meltwater ) By 2029, social media users in the Philippines will be at 95.18 Almost 70% of Filipinos on social media bought a product due to an influencer’s recommendation. of Filipino social media users follow influencers; 25% follow brands with purchasing intent. million on influencer marketing. million.
Hubspot Marketing
MAY 5, 2025
As I look at AI and how its influencing marketing and social media, it hits me just how far weve come. Gartner predicts that by 2029, AI agents will autonomously handle at least 80% of customer service and support interactions many of them taking place on social channels like Instagram, TikTok, and X/Twitter.
Spiralytics
DECEMBER 15, 2024
Meltwater ) By 2029, social media users in the Philippines will be at 95.18 Almost 70% of Filipinos on social media bought a product due to an influencer’s recommendation. of Filipino social media users follow influencers; 25% follow brands with purchasing intent. million on influencer marketing. million.
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