Influencer marketing statistics for Australia 2025
Sprout Social
MARCH 27, 2025
Influencer marketing will likely be worth over US $800 million (AUD$1257m) by 2028 , with an 11% year-on-year growth rate. Influencer recommendations and word-of-mouth marketing are factors fueling this growth. Forty-six percent of Australians have purchased an item after seeing an influencer promote it.
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